Is Kuaishou the next TikTok? All you need to know about the creators behind Zynn Video - Dexerto
Tech

Is Kuaishou the next TikTok? All you need to know about the creators behind Zynn Video

Published: 27/Jun/2020 12:37 Updated: 27/Jun/2020 13:12

by Alice Hearing

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Short video apps are on the rise ever since TikTok made its debut in 2018. Since then, rival video apps have come to the fore and are making a significant impact in the world of tech. It’s quickly becoming the fastest growing sector within the mobile internet industry.

Kuaishou is making waves on a global scale as a hub for even more types of content, and now it is coming to the US as ‘Zynn Video’. Here is everything you need to know.

What is Kuaishou?

Kuaishou is a short video app with multiple layers of use. As well as providing entertainment through quick, fun videos, the app also functions as a source of news, culture, e-commerce, learning, and even medical advice with Grade A hospital physicians. Kuaishou’s users upload videos or live streams with viewers interacting in real-time. More than 200bn original short videos have been uploaded to the app since its launch.

Making content is easy: the app offers fun filters that morph your face by aging it or making you look like a baby. Other filters can make you shoot lightning from your eyes like Thor, change your background into a Van Gough painting, or improve the lighting in your video.

Su hua CEO of Kuaishou
Kuaishou
Su hua is the CEO of Kuaishou

Kuaishou was founded in 2011 by 38-year-old Su Hua, a former programmer at Google and Baidu and an entrepreneur. Before it transformed into a short video app, Kuaishou was a gif-making app. The company is partly backed by Chinese internet firm Tencent and is currently valued at $28.6 billion.

A key belief of the app’s inventors is that the voices of “ordinary people” should be amplified, so the algorithm will not pay special treatment to particularly popular influencers or celebrities, nor does it matter whether your video is produced by a more professional smartphone.

The CEO of Kuaishou, Su hua said: “No matter whether you drive a Ferrari or a tractor, on Kuaishou we are the same. We don’t judge a person based on his height, body size or looks.”

Kuaishou

What’s different about it?

The app’s live feature is similar to TikTok, but with a greater emphasis on the ability to watch live and interactive comedy shows or news networks. Its users have also used the live feature in increasingly imaginative ways. For example, it’s been used as a learning tool; over 1 million teachers have uploaded educational content. By October last year, 100 million people had viewed education live streams.

Kuaishou Zynn Video
Kuaishou
Zynn video will soon be available to download in the US

The brains behind the app have worked with news companies to provide different projects or live streams. For example, they provided “slow” live streaming activities and worked to report on the front line of the Covid-19 pandemic.

E-commerce is also heavily emphasized on the platform, with traditional craftsmen, traders, physical retailers, fashion insiders, and rural farmers all making use of the feature. More than 1.9 million comments related to business demands are generated on the app each day.

Who is using it?

Kuaishou has 400 million daily users, meaning that a huge variety of interests are represented on the app. Food makes up 11% of the content, while performances make up 8%. Other users make content around their skills or professional skills. And much of the app’s content is made up of personalities with extraordinary lives or entertaining personas. On the app women challenge gender stereotypes, children show off some of their incredible talents, and others are reinventing fashion.

China’s ‘Useless Edison’ is just one of the hugely popular creators on Kuaishou with an unusual hobby. Geng Shuai has amassed more than 2.7 million followers for hilariously inventing useless objects such as a scooter toilet and a back scrubber sword.

Zynn app

Why is Kuaishou going to take off?

After TikTok’s meteoric rise, it’s clear that demand for similar short-video apps is rising. Kuaishou makes it even easier to find an audience for your content and to find the content you’re looking for to meet any of your interests.

How can I download Kuaishou?

Kuaishou is available to download in 8 countries. The product designed for the North America Market, Zynn video is available now on Google Play.

Entertainment

Bryce Hall puts Quen Blackwell on blast after Griffin Johnson TikTok drama

Published: 18/Nov/2020 4:59

by Brad Norton

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Following on from Quen Blackwell and Griffin Johnson’s social media clash, Bryce Hall has now jumped into the mix and lashed back at the original post that kickstarted the feud.

If you’re not up to speed on the latest TikTok kerfuffle, don’t stress. Here’s a quick refresher. Two days ago social media celeb Quen Blackwell reacted to a TikTok post featuring Bryce Hall and Addison Rae.

Their relationship has been hot and cold throughout most of the year. Blackwell took the opportunity to joke about the on-again, off-again couple, yelling “no” at the top of lungs in her own post. While Johnson was the first to take issue with her comedic reaction, Hall has now fired back as well.

Rather than calling her out on social media, however, Hall allegedly got in touch and hashed it out directly. It’s clear that things didn’t go down all too well between the pair as he’s since gone on to expose their private conversation.

@quenblackwell##stitch with @addisonre♬ original sound – quenblackwell

“So I confronted her and talked about it,” he said. As it turns out, Blackwell was forthcoming with her intentions. “I only do this for likes and being relatable,” she explained, according to Hall.

“I get it, you’re just doing it for numbers. It had like 1.5 million likes, I get it,” Hall assured. As social media personalities, both have their own audiences and both create content to generate engagement. While that TikTok may have struck a nerve at first, it seemed as though they were able to get on the same page in their chat.

That mutual respect didn’t stand for all too long though. Blackwell claimed she wouldn’t do it again, though that wasn’t the case as she touched on the subject 24 hours later before deleting her videos. “It’s so fake,” Hall said in response.

“Now that she’s deleted the videos, we’re friends again. We’re gonna be like the rest of these social media people and just act as though nothing happens behind the scenes.”


Clearly not too pleased with how the drama unfolded, Hall can at least respect that Blackwell deleted her latest videos. At the time of writing, this seems to be the end of the controversy. Though it could all kick off once more if Blackwell goes back on her word yet again.

We’ll be sure to keep you updated if the latest TikTok drama continues to explode across social media.