Elon Musk’s X sued over Twitter rebrand in trademark dispute

elon musk with the x social media logoDaniel Oberhaus

A Florida-based social media company, X Social Media, is suing Elon Musk’s X, formerly Twitter, for utilizing the X branding.

In what might be one of the more confusing lawsuits circling around Elon Musk, a Floridian company that manages social media platforms for lawyers has struck out at X, formerly Twitter. The lawsuit in question surrounds the sudden rebranding of Twitter, with X Social Media claiming that X Corp is infringing on its trademark.

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X Social Media apparently has a federal trademark for X, alongside Meta – formerly Facebook – and Microsoft, among others. The company is suing as they’ve alleged that Musk’s new branding has caused a loss in revenue. X Social Media has also invested a reported $400 million into Facebook and social media campaigns in an effort to reach more customers.

According to the lawsuit, X Corp, Musk’s company, currently dominates Google searches when typing in “X Social Media”. They also say X Corp infringes on X Social Media’s trademark through what Musk’s company applied to do.

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This includes:

  • Business data analysis
  • Promotional services
  • Business consulting and information services
  • Business consumer and market research

The company X Social Media is also requesting an undisclosed sum of money for damages against the company.

Musk’s X faces lawsuit from another social media company called X

Elon Musk at McomWikimedia: ZACK/MCOM

Musk’s rebranding of Twitter came incredibly quickly. The remaining staff at the company have worked post-rebrand to get the site up to speed with the decision. This has included removing any old branding like the words “tweet” and “retweet”.

Amongst the confusion, Musk had a giant X erected that drew the ire of those living in the area. Musk purchased Twitter for $44 billion and has recently floated the idea of charging every user for access. On top of this, a recent publicity stunt of trying to organize an MMA fight with Meta CEO, Mark Zuckerberg, has yet to materialize.

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