League of Legends European Championship partners with Kia Motors - Dexerto
League of Legends

League of Legends European Championship partners with Kia Motors

Published: 11/Jan/2019 12:30 Updated: 11/Jan/2019 12:51

by Joe O'Brien

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Riot Games has announced that the League of Legends European Championship (LEC) has partnered with KIA Motors.

Kia will be the “official automotive sponsor” of the league, and will present the Play of the Game segment of the broadcast as well as offer on-site activities for fans attending the league’s offline games.

The partnership is the first step into esports for Kia, who become the latest motor company to explore the industry following the likes of Toyota and Audi.

As part of the partnership, KIA will also be producing digital content around the league, including a six-video series with legendary European team Fnatic, who are coming off of a victory in the 2018 Summer Split and a historic finals appearance at the World Championship. The series will debut on Dexerto and DBLTAP on February 1.

“We’re very excited to be working with Kia to help activate their sponsorship of the LEC by using our experience of working with global non-endemic brands to connect Kia directly with the thriving League of Legends fanbase in Europe,” said Mike Murphy O’Reilly, Director of Esports at DBLTap, “We look forward to working with Fnatic following their hugely successful 2018 campaign to help bring some truly original content in 5 languages across DBLTAP.com and our partner Dexerto”

The partnership was announced with a video which saw a sharply-dressed Trevor ‘Quickshot’ Henry jump into a Kia and drive around Berlin to collect the LEC casting team, who were found doing activities ranging from getting tattoos to performing surgery.

The LEC is heading into its first season after a move to franchising, which follows an immensely successful international showing for Europe’s teams in 2018. The Spring Split will kick off on January 18.

You can keep up-to-date on all of the LEC roster moves here.

Entertainment

AOC explains how Elo Hell in League helped her prepare for Congress

Published: 28/Nov/2020 5:14

by Alex Tsiaoussidis

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In her second Twitch stream, AOC hilariously explained how experiencing Elo Hell in League of Legends helped her develop the patience required for being a congresswoman.

U.S. Congresswoman Alexandria Ocasio-Cortez, affectionally known as AOC, has been open about how much she loves League of Legends in the past. The proud politician even stunned her fans and followers when she revealed she finally made Silver IV.

It might have been her first foray into the minds and hearts of gamers around the world, but it certainly wasn’t the last. In October, AOC made history when hundreds of thousands of viewers tuned in to watch her play Among Us on Twitch for the very first time.

AOC was so well-loved among streamers and viewers, they begged her to come back for a second stream. It finally happened on November 27, and it was as wholesome and entertaining as the first.

AOC Twitch League of Legends
AOC / Innersloth
AOC’s first ever Among Us stream on Twitch was a smash hit.

At one point during the stream, Ryan ‘Northernlion’ Letourneau asked AOC an interesting question about her League of Legends experience and her response was both understandable and hilarious.

“Do you think having to keep your cool in League of Legends chat has helped your political career when it comes to maintaining some decorum in Congress?” asked Northernlion.

“Yeah, I think so,” said AOC. “Getting caught in Elo Hell really requires so much patience. I was playing with 12-year-olds… rage quitting five minutes into a game… so it really builds your patience.”

Elo Hell is a term used to describe situations where players and their rankings are dragged down due to incompetent and toxic teammates. It’s something League of Legends players know all too well, including AOC.

AOC has always managed to come across as down-to-earth. Still, it’s comforting and kind of funny to hear an esteemed congresswoman talk about something so relatable, especially to gamers.

Elo Hell in League of Legends is the absolute pits, but at least we now know it counts for something.