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Published: 6/Dec/2019 18:37by Scott Robertson
Evil Geniuses have returned to the LCS after years of absence, and CEO Nicole LaPointe Jameson wasted no time in firing shots at the other teams in the league in a Reddit AMA.
Evil Geniuses aren’t just using #LiveEvil for marketing purposes, they’re embracing a new role as the bad guys. With their starting lineup for LCS set, the evil masterminds behind the organization set their sights on the League of Legends subreddit to answer some questions from fans.
The members of EG who made their way to r/LoL provided a lot of insight on team-building, and how organizations work, and the state of esports in general. But Jameson also took the time to be extra evil and burn every single team in the LCS.
The roasts were not unwarranted or unprecedented, as a member of the community asked her to do so, but that didn’t stop the CEO from going all in.
While all the roasts were solid, some of them were especially vicious. Fans of the New York Knicks basketball franchise have long suffered under owner James Dolan, whose MSG Company acquired a controlling stake in July 2017.
The Golden Guardians one features an image of someone googling if an LCS team can be relegated, and the Immortals one features the phrase “We aren’t broke” with a link to a tweet by Immortals-owned Overwatch team LA Valiant explaining why they’re going forward with a budget roster next season.
The Cloud 9 one is perhaps a reference to Cloud 9 issuing stocks to its players outside of normal contracts, but the C9 Twitter account wasted no time in firing back at EG, in a reply to a screenshot of the Jameson roasts on LCS interviewer Travis Gafford’s Twitter. Team Liquid got involved as well.
Can’t hold new EG accountable for that, they’ve changed owners twelve times since then
— Team Liquid LoL (@TeamLiquidLoL) December 6, 2019
Jameson is no stranger to directing banter towards the LCS, having done so since day one when she outlined Evil Geniuses’ master plan when the organization officially joined.
“Before spearheading the oldest brand in esports, my background was in turning around distressed business,” Jameson said in the master plan video. “This makes myself, and EG, the natural choice to putting out the raging dumpster fire that is North American League of Legends.”
On September 26, Evil Geniuses made two massive moves to re-join esports scenes they had spent years away from. First, they acquired the NRG CSGO roster, who immediately delivered returns by winning the ESL One NY event.
They also joined the LCS slot by acquiring the Echo Fox slot on the same day. They began their LCS plot by acquiring reigning MVP Dennis ‘Svenskeren’ Johnsen for their jungler role, and then rounding out their roster with a collection of impressive international talent.
Evil Geniuses have been talking a big game since day one, meaning they fit right in with the rest of the LCS teams. Fans will have to wait until the LCS spring split to see if EG can back up their big talk.