Gearbox CEO Randy Pitchford under fire for tweets about animal abuse - Dexerto

Gearbox CEO Randy Pitchford under fire for tweets about animal abuse

Published: 27/May/2019 21:42 Updated: 27/May/2019 21:55

by Bill Cooney


President and CEO of Gearbox Software Randy Pitchford added to the already-substantial controversy surrounding himself when he quote-tweeted a video of a kitten crying in pain after being pinched by a large crab.

Gearbox is the studio behind the upcoming Borderlands 3 game, but Pitchford seems to have attracted attention for everything except his company’s latest game recently.


Pitchford decided to share the video, which was originally posted on a now-suspended Twitter account called DAILY KITTEN, on March 27 and it didn’t take long for people to voice their objections.

“Why don’t you just promote your game?”

A lot of followers said that Pitchford’s decision to share the video had changed their minds about purchasing the upcoming Borderlands 3.


Several people wondered why Pitchford decided to post the video at all, before the Gearbox CEO followed up his original tweet and claimed that he shared the video as a sort of social experiment.

His follow-up tweet quickly got ratio’d and many of the tweets urged Pitchford to seek mental help, amongst other things.

YouTuber TheQuartering attacked Pitchford for sharing the tweet in a video shortly after the whole thing happened, “I get it, at the end of the day on the scale of important things to be mad about, I understand that this is low,” he said in the video, before adding, “Randy Pitchford is an idiot, why don’t you just promote your game?”


An interesting year for Pitchford

2019 has been a wild ride for the Gearbox CEO. In January, he was accused by the company’s former general counsel – with whom the company is currently involved in a lawsuit with – of possessing underage pornography.

Pitchford denied the allegations and even though nothing happened from the claims, it’s definitely not the kind of attention Gearbox wants their CEO attracting while they try to build hype for their latest game.


StreamElements supports underrepresented streamers with Creator Diversity Fund

Published: 2/Sep/2020 17:38 Updated: 3/Sep/2020 9:32

by Calum Patterson


StreamElements has announced the 20 recipients of its $100,000 Creator Diversity fund, providing creators of underrepresented groups on Twitch with professional livestreaming services.

These streamers are up-and-coming broadcasters who are fighting for their place in the uber-competitive landscape of livestreaming, and who face even harsher competition because of their protected characteristics.


The Creator Diversity Fund will provide them “a wide range of support from StreamElements which includes graphics, production, and mentorship.”

StreamElements Logo
StreamElements provides tools and services to livestreamers.

Additionally, SteelSeries is onboard to provide all recipients with Arctis 1 Wireless Gaming Headsets.


StreamElements said they were inspired to start the fund, due to an acknowledgment that these creators, in underrepresented groups, face extra challenges in the livestreaming space.

StreamElements Creator Diversity Fund Recipients

The creators were selected due to the type of content they were producing, their dedication to livestreaming, and their own insights provided when they applied.

The fund hopes to be “a way to help elevate their presence and voice in an ecosystem where discovery and access to information is an issue.”


Marc, who goes by Teknikalx on Twitch, told us “I applied for the fund because I thought it would be beneficial for my channel to receive additional support to give the channel a more professional look vs what I have now. Also to bring to light that programs like this exist and if a channel such as mine can receive support in this manner, other channels can too.”

Teknikalx boasts over 5,000 followers on Twitch, but says that having the support of StreamElements ‘Dream Team’ will “give a boost to my channel in the extra visibility to my content. I truly believe that the access to doors that would otherwise be closed will open, with their support to show that my content is worth not only checking out but supporting.”

Fellow streamer StreetGrind, who streams everything from Fall Guys to Horizon Zero Dawn, said the support from the Creator Diversity fund will take his “content and brand to the next level in overall aesthetics as well as consistency.”

Twitch streamer StreetGrind
StreetGrind, one of the recipients of the Creator Diversity Fund, aims to take his content and brand to the “next level.”

“I’m hoping to use this support to increase my discoverability on who I am and what my brand is about. Improving every day one step at a time and helping others along the way,” he explained. “We stand stronger together instead of individually.”

Another recipient, GoofyWise, similarly hopes the support will push his stream further and provide a better viewing experience. “Opportunities like these are rare especially those targeted to people who look like me.”



“I plan to use this opportunity to take my channel to the next level by giving my stream an increased level of professionalism that will attract viewers from all around,” he told Dexerto. “Not to mention the added confidence boost from having a higher quality look and feel. Look good, feel good!”

The support will include guidance on growing their brand, securing sponsorships, merchandising, and all other facets of growing and maintaining an audience.

StreamElements is one of the leading third-party services used by countless streamers to manage their donations, overlays, alerts and more while they are broadcasting.

“Livestreaming is not an easy profession and it can be even more daunting for members of underrepresented groups,” said Doron Nir, CEO, StreamElements. “With the Creator Diversity Fund, our goal is to provide those invaluable industry insights on top of improving all aspects of their channels.”

Each of the 20 recipients will have an “account manager”, with 24/7 assistance, and provided a selection of “in-game overlays, alerts, emotes, transitions, sub badges, headers, tipping pages, info panels, and logos,” customized for their channel.