Gary Vaynerchuk signs Fortnite World Cup winner Bugha to agency - Dexerto
Fortnite

Gary Vaynerchuk signs Fortnite World Cup winner Bugha to agency

Published: 14/Jul/2020 16:21 Updated: 15/Jul/2020 9:34

by Andy Williams

Share


Gary Vaynerchuk’s agency VaynerSports have announced the signing of reigning Fortnite world champion, Kyle ‘Bugha’ Giersdorf, as they officially move into the gaming industry.

Even if you’re not well versed in Fortnite, if you keep tabs on the realm of esports, you’ll have heard of Bugha.

Advertisement

Following his Fortnite World Cup win in 2019, the 17-year-old propelled himself into the public eye overnight and basked in the limelight, as he championed the successes of gaming into the mainstream media by most notably appearing on Jimmy Fallon’s ‘The Tonight Show.’ He also won $3 million for his trouble.

Now, almost a year on from the iconic tournament that put Bugha on everyone’s radar, the youngster has become VaynerSports’ first signing, as Gary Vaynerchuk leads his athlete representation agency into the gaming world.

Advertisement
Bugha lifting Fortnite World Cup trophy.
Epic Games
Bugha became the first ever Fortnite Solos world champ and bagged himself a cool $3 million in the process.

VaynerSports move into gaming with Bugha

Speaking in VaynerSports’ press release, Gary Vaynerchuk expressed his elation to finally enter the ever-growing gaming landscape with VaynerGaming.

“I have been quietly paying attention to the gaming industry for over a decade, building relationships and following the trends. One of the most exciting things about it, for me, is the gamers themselves. And when I look at the culture, the interest in the sector from other athletes, artists, celebrities — it is enormous. This is a very significant expansion for VaynerSports.”

The expansion into a dedicated division comes after Vaynerchuk previously pledged his allegiance to Activision’s Call of Duty League, with his investment in Minnesota RØKKR.

Advertisement
Gary Vaynerchuck at Call of Duty League's opening weekend.
Activision
Gary Vee appeared on the CDL broadcast during the opening weekend.

Per their press release, VaynerGaming will be expanding in the coming months, with the aim at signing a plethora of talent throughout the gaming industry to provide the same level of athlete representation that VaynerSports became so well known for.

Joining VaynerGaming alongside Bugha is his long-term manager, Tyler Schmitt, who revealed his ambition to expand on the same winning formula with VaynerGaming.

“The strategy for Bugha for the past nine months has proven successful and we’ve put the pieces in place to scale and bring on additional players and personalities that we can elevate to a whole new level.”

Advertisement
FIFA

EA removes FIFA 21 ad selling loot boxes to children after backlash

Published: 1/Oct/2020 5:30 Updated: 1/Oct/2020 5:47

by Bill Cooney

Share


September 30 update (9:30pm PT): EA has pulled the advertisement from all toy magazines, including the one shown in Smyths, promoting buying FIFA points in the lead-up to FIFA 21.

They have also apologized for not upholding their “responsibility we take for the experience of our younger players.”

Advertisement

“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children,” they told Eurogamer in a statement.

Earlier: EA is under fire after users on the internet posted pictures of advertisements for FIFA 21 in-game purchases placed inside a children’s toy magazine.

Advertisement

It’s that time of year again, the air is getting cooler, the holidays are fast approaching, and there’s a new FIFA game about to come out on October 6.

In the year 2020 it’s not strange at all to see ads for video games amongst other kinds of toys in your usual holiday catalogs (if you don’t already do all your shopping online). However ads for in-game transactions and not the games themselves are becoming more and more common, and people don’t seem to be too thrilled with the idea.

On Sept. 26 A Twitter account by the name of AllFifamistakes posted a picture from one of the latest in-store magazines for UK company Smyths Toys. The ad, for FIFA’s popular Ultimate Team mode, lists four steps for players to play FUT, with the second being “use FIFA points to open packs.”

Advertisement

As any good FUT player knows, FIFA Points are the digital currency that is used specifically for that mode to unlock player packs, which are basically random loot boxes containing player cards and other upgrades.

Enough arguments have been made for and against loot boxes being a form of gambling than we could list in a series of articles, but they are one of the most unpopular features in modern-day gaming, and seen as a way for companies to keep cashing in on consumers after the fork out the sticker price just to play the game.

The fact that it’s in a toy magazine where a kid will most likely see it and bother his or her parent about buying them FIFA Points for some player packs is what seems to have ticked most people off, with some accusing EA of promoting gambling to their younger fans. However, this isn’t even the first FIFA game to employ such marketing tactics.

Advertisement

As you can see above, EA SPORTS has been advertising using FIFA Points to open packs as part of their “four steps to FUT success” for at least a year now, with the exact same wording appearing on adverts for FIFA 20 back around holiday season 2019.

Like gambling itself, it doesn’t seem as though loot boxes will be going away any time soon no matter how unpopular they may be, but people obviously aren’t too fond of ads for them being waved under kids’ noses.

Advertisement