Gary Vaynerchuk signs Fortnite World Cup winner Bugha to agency - Dexerto
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Gary Vaynerchuk signs Fortnite World Cup winner Bugha to agency

Published: 14/Jul/2020 16:21 Updated: 15/Jul/2020 9:34

by Andy Williams

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Gary Vaynerchuk’s agency VaynerSports have announced the signing of reigning Fortnite world champion, Kyle ‘Bugha’ Giersdorf, as they officially move into the gaming industry.

Even if you’re not well versed in Fortnite, if you keep tabs on the realm of esports, you’ll have heard of Bugha.

Following his Fortnite World Cup win in 2019, the 17-year-old propelled himself into the public eye overnight and basked in the limelight, as he championed the successes of gaming into the mainstream media by most notably appearing on Jimmy Fallon’s ‘The Tonight Show.’ He also won $3 million for his trouble.

Now, almost a year on from the iconic tournament that put Bugha on everyone’s radar, the youngster has become VaynerSports’ first signing, as Gary Vaynerchuk leads his athlete representation agency into the gaming world.

Bugha lifting Fortnite World Cup trophy.
Epic Games
Bugha became the first ever Fortnite Solos world champ and bagged himself a cool $3 million in the process.

VaynerSports move into gaming with Bugha

Speaking in VaynerSports’ press release, Gary Vaynerchuk expressed his elation to finally enter the ever-growing gaming landscape with VaynerGaming.

“I have been quietly paying attention to the gaming industry for over a decade, building relationships and following the trends. One of the most exciting things about it, for me, is the gamers themselves. And when I look at the culture, the interest in the sector from other athletes, artists, celebrities — it is enormous. This is a very significant expansion for VaynerSports.”

The expansion into a dedicated division comes after Vaynerchuk previously pledged his allegiance to Activision’s Call of Duty League, with his investment in Minnesota RØKKR.

Gary Vaynerchuck at Call of Duty League's opening weekend.
Activision
Gary Vee appeared on the CDL broadcast during the opening weekend.

Per their press release, VaynerGaming will be expanding in the coming months, with the aim at signing a plethora of talent throughout the gaming industry to provide the same level of athlete representation that VaynerSports became so well known for.

Joining VaynerGaming alongside Bugha is his long-term manager, Tyler Schmitt, who revealed his ambition to expand on the same winning formula with VaynerGaming.

“The strategy for Bugha for the past nine months has proven successful and we’ve put the pieces in place to scale and bring on additional players and personalities that we can elevate to a whole new level.”

Business

FIFA YouTuber MattHDGamer signs with Turopium Talent Agency

Published: 3/Dec/2020 13:20 Updated: 3/Dec/2020 13:22

by David Purcell

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YouTuber Matt ‘MattHDGamer’ Craig has signed with talent agency Turopium Sports and Entertainment, teasing “big” things coming soon as a result of the partnership.

The content creator is best known for his FIFA videos on YouTube, where he boasts an impressive 2.42 million subscribers. He joins a talent roster that already comprises the likes of B0aty, James Buckley, and Onscreen – making the move official on December 2.

During the course of 2020, Matt has racked up millions of views creating Ultimate Team and Football Manager content for his channel — over 800 million since he started out — making it an exciting coup for Turopium.

By the same token, he’s also delighted that the deal has been finalized.

MattHDGamer signs for new talent agency

MattHDGamer and Sadio Mane
MattHDGamer, Instagrsm
MattHDGamer is one of the biggest FIFA YouTubers around, and will only strengthen with this new deal.

Talking about the new partnership, he told Dexerto: “I’m very excited to be working with Liam and the team at Turopium. After what has been a very turbulent year for everyone.

“I am very happy to be working with a team that is so committed to my growth as a creator but also ensuring that I am able to get as much from the experience as I put in. Since signing, I have experienced unmatched professionalism which leaves me incredibly confident that I have made the best decision for my future in the industry.”

Nothing in the way of specific plans have been revealed for this deal, though fans should expect future collaborations with other creators as a result.

FIFA 21 next-gen graphics
EA SPORTS
FIFA 21 content is what fans have come to expect from the YouTuber.

Liam Parkinson, Managing Director of Turopium Sports and Entertainment, is delighted that the deal is finally over the line.

“Signing Matt is a reflection of the hard work of the team here at Turopium. Our fast growth is a testament to our commitment to ensuring creators receive a higher quality of management than what is typically seen within our industry,” an official statement reads.

“Since day one we have been committed to ensuring that talent not only gets a better level of service, but they feel a part of their own growth and success. I couldn’t be happier to have Matt on-board and I look forward to providing him with a level of service our creators have come to expect from us, whilst also supporting him in becoming even more successful in the gaming space.”

This will be an exciting move for Matt and the agency, of course, but also for his growing fan base as well. With such an established name like Turopium now very much behind the Liverpool supporter, fans will be interested to see where he takes his content next.

Playing his cards close to his chest, he told us: “Keep your eyes peeled, something big is coming soon…”