Apple to terminate Epic Games iOS & Mac dev access amid Fortnite lawsuit - Dexerto

Apple to terminate Epic Games iOS & Mac dev access amid Fortnite lawsuit

Published: 17/Aug/2020 21:03

by Bill Cooney


The latest salvo by Apple in Epic Games’ lawsuit over the removal of Fortnite from their App Store could end up affecting a ton of developers who rely on the Unreal Engine, as the tech giant prepares to ban Epic’s developer accounts on iOS and Mac at the end of August.

On August 13, Epic dropped lawsuits on both Google and Apple for removing Fortnite from their respective app stores, because of Epic’s decision to give players the option to essentially cut out the middle man and pay for V-Bucks directly through the app, rather than include Apple or Google’s stores.


Removing the game from the App Store only seems to have been phase one of Apple’s battle plan though, as they’ve informed Epic that they’ll be removing the publisher’s developer accounts and make certain development tools unavailable.

On August 17, Epic Games tweeted that they had been informed that “on Friday, August 28 Apple will terminate all our developer accounts and cut Epic off from iOS and Mac development tools. We are asking the court to stop this retaliation.”


In the court documents linked to by Epic, they argue that “Apple’s actions will irreparably damage Epic’s reputation among Fortnite users and be catastrophic for the future of the separate Unreal Engine business.”

Basically Apple will be shutting off Epic’s developer accounts, and the company claims they cannot support Unreal on iOS without dev tools and access, which makes the future of the game engine on all Apple devices very uncertain.

“Apple specifically stated it would terminate Epic’s access to development tools,” the document states. “Including those necessary for Epic to keep offering the world’s most popular graphics engine, the Unreal Engine.”

Unreal Engine
This latest development could be bad news for anyone who games on an Apple device, not just Fortnite fans.

If Epic, who owns and operates the Unreal Engine, are unable to provide regular updates for the engine, developers will most likely start looking for another one that’s able to actually be supported on the iOS store, one of the most popular app vendors on the planet.

It remains to be seen if the court will allow Apple to actually ban Epic’s dev accounts and leave Unreal Engine basically dead in the water on iOS, or how this latest twist will affect the overall lawsuit, so stick with Dexerto for all the latest developments on this story as they happen.


Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal


Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.


He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.


“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.


However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.


The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.