Epic Games CEO explains real reason for Apple & Google Fortnite lawsuits - Dexerto

Epic Games CEO explains real reason for Apple & Google Fortnite lawsuits

Published: 15/Aug/2020 12:13

by Connor Bennett


Epic Games CEO Tim Sweeney has explained more details about why the Fortnite creators are taking on both Apple and Google in lawsuits.

On August 13, Epic Games made the decision to give players the option to pay for Fortnite’s V-Bucks directly through the app rather than include Apple and their app store. 


Many gaming experts suggested that this move would be in violation of Apple’s policies and it wasn’t long after that the battle royale was taken off the app store. Epic quickly struck back to Apple’s move with its parody of their classic ‘1984’ advert and subsequent #FreeFortnite campaign.

Google followed in Apple’s footsteps by also removing Fortnite from the Google Play Store, prompting an additional lawsuit from Epic

Epic Games' official lawsuit against Apple.
Epic Games
Epic Games’ official lawsuit against Apple.

With the battle against both Apple and Google playing out very publicly, many Fortnite fans have their own ideas about why Epic are proceeding with their lawsuits.

Though, Epic Games CEO Tim Sweeney has explained a few reasons of his own. “At the most basic level, we’re fighting for the freedom of people who bought smartphones to install apps from sources of their choosing, the freedom for creators of apps to distribute them as they choose, and the freedom of both groups to do business directly,” he tweeted on August 14. 

Sweeney followed that up, stating that the notion that “smartphone makers can do whatever they want” is an “awful” one and that developers “need to fight to defend our rights against whoever would deny them.”


On top of that, Epic’s CEO noted that their fight isn’t about getting a “special deal,” but more so “the basic freedoms of all consumers and developers.”

While Sweeney added that there’s also nothing wrong about fighting over money, he left a parting shot about “middlemen” who “use their power to separate gamers from game creators. 

Neither Apple nor Google have responded to Sweeney’s tweets, but as their legal battle plays out in public, both sides will surely have a few choice words further down the line.


So, we’ll just have to wait and see what happens and if Fortnite will return to mobile devices prior to the start of Chapter 2, Season 4.


EA removes FIFA 21 ad selling loot boxes to children after backlash

Published: 1/Oct/2020 5:30 Updated: 1/Oct/2020 5:47

by Bill Cooney


September 30 update (9:30pm PT): EA has pulled the advertisement from all toy magazines, including the one shown in Smyths, promoting buying FIFA points in the lead-up to FIFA 21.

They have also apologized for not upholding their “responsibility we take for the experience of our younger players.”


“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children,” they told Eurogamer in a statement.

Earlier: EA is under fire after users on the internet posted pictures of advertisements for FIFA 21 in-game purchases placed inside a children’s toy magazine.


It’s that time of year again, the air is getting cooler, the holidays are fast approaching, and there’s a new FIFA game about to come out on October 6.

In the year 2020 it’s not strange at all to see ads for video games amongst other kinds of toys in your usual holiday catalogs (if you don’t already do all your shopping online). However ads for in-game transactions and not the games themselves are becoming more and more common, and people don’t seem to be too thrilled with the idea.

On Sept. 26 A Twitter account by the name of AllFifamistakes posted a picture from one of the latest in-store magazines for UK company Smyths Toys. The ad, for FIFA’s popular Ultimate Team mode, lists four steps for players to play FUT, with the second being “use FIFA points to open packs.”


As any good FUT player knows, FIFA Points are the digital currency that is used specifically for that mode to unlock player packs, which are basically random loot boxes containing player cards and other upgrades.

Enough arguments have been made for and against loot boxes being a form of gambling than we could list in a series of articles, but they are one of the most unpopular features in modern-day gaming, and seen as a way for companies to keep cashing in on consumers after the fork out the sticker price just to play the game.

The fact that it’s in a toy magazine where a kid will most likely see it and bother his or her parent about buying them FIFA Points for some player packs is what seems to have ticked most people off, with some accusing EA of promoting gambling to their younger fans. However, this isn’t even the first FIFA game to employ such marketing tactics.


As you can see above, EA SPORTS has been advertising using FIFA Points to open packs as part of their “four steps to FUT success” for at least a year now, with the exact same wording appearing on adverts for FIFA 20 back around holiday season 2019.

Like gambling itself, it doesn’t seem as though loot boxes will be going away any time soon no matter how unpopular they may be, but people obviously aren’t too fond of ads for them being waved under kids’ noses.