Epic Games CEO explains real reason for Apple & Google Fortnite lawsuits - Dexerto
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Epic Games CEO explains real reason for Apple & Google Fortnite lawsuits

Published: 15/Aug/2020 12:13

by Connor Bennett

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Epic Games CEO Tim Sweeney has explained more details about why the Fortnite creators are taking on both Apple and Google in lawsuits.

On August 13, Epic Games made the decision to give players the option to pay for Fortnite’s V-Bucks directly through the app rather than include Apple and their app store. 

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Many gaming experts suggested that this move would be in violation of Apple’s policies and it wasn’t long after that the battle royale was taken off the app store. Epic quickly struck back to Apple’s move with its parody of their classic ‘1984’ advert and subsequent #FreeFortnite campaign.

Google followed in Apple’s footsteps by also removing Fortnite from the Google Play Store, prompting an additional lawsuit from Epic

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Epic Games' official lawsuit against Apple.
Epic Games
Epic Games’ official lawsuit against Apple.

With the battle against both Apple and Google playing out very publicly, many Fortnite fans have their own ideas about why Epic are proceeding with their lawsuits.

Though, Epic Games CEO Tim Sweeney has explained a few reasons of his own. “At the most basic level, we’re fighting for the freedom of people who bought smartphones to install apps from sources of their choosing, the freedom for creators of apps to distribute them as they choose, and the freedom of both groups to do business directly,” he tweeted on August 14. 

Sweeney followed that up, stating that the notion that “smartphone makers can do whatever they want” is an “awful” one and that developers “need to fight to defend our rights against whoever would deny them.”

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On top of that, Epic’s CEO noted that their fight isn’t about getting a “special deal,” but more so “the basic freedoms of all consumers and developers.”

While Sweeney added that there’s also nothing wrong about fighting over money, he left a parting shot about “middlemen” who “use their power to separate gamers from game creators. 

Neither Apple nor Google have responded to Sweeney’s tweets, but as their legal battle plays out in public, both sides will surely have a few choice words further down the line.

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So, we’ll just have to wait and see what happens and if Fortnite will return to mobile devices prior to the start of Chapter 2, Season 4.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.