Post Malone teams up with HyperX - Dexerto
Esports

Post Malone teams up with HyperX

Published: 25/Oct/2018 20:29 Updated: 26/Oct/2018 1:00

by Virginia Glaze

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American rapper and record producer Austin ‘Post Malone’ Post marks another celebrity teaming up with a gaming organization, this time partnering with gaming hardware company HyperX.

Post Malone will represent the company in a series of ad campaigns, wearing the HyperX headsets while streaming games like Call of Duty: Black Ops 4, among others. 

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His ad campaign has been reported to extend into 2019.

While the HyperX team has signed a series of athletes to its ranks, such as De’Aaron Fox of the Sacramento Kings and Gordon Hayward of the Boston Celtics, Post Malone marks the first musician to join its roster of ambassadors.

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“HyperX is an innovative gaming company that shares my passion about gaming and its community,” Malone said of his partnership in a report by HipHopNMore. “I am honored to be the first musical artist to join the HyperX ambassador family, and look forward to the collaborative projects ahead.”

Additionally, HyperX will sponsor Post Malone’s very first convention, “Posty-Fest,” which will feature other artists like Tyler the Creator and Travis Scott. Posty-Fest will take place in Dallas, Texas on October 28.

This is far from Post’s first foray into gaming: the rapper was recently involved in Black Ops 4’s CODNATION campaign, which Treyarch celebrated in a humorous video on Twitter that featured a rendition of the rapper’s ‘Rockstar’ single.

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Post Malone is just the latest celeb to partner with a gaming and esports organization, following Drake’s recent partnership with 100 Thieves and Michael Jordan’s investment in Team Liquid shortly thereafter.

CS:GO

HenryG explains Cloud9’s CSGO player salaries after $400k floppy deal

Published: 7/Oct/2020 19:11

by Calum Patterson

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Cloud9 have now confirmed that Ricky ‘floppy’ Kemery is the fourth player of their self-proclaimed CS:GO “colossus” roster, in a deal worth over $400,000, bringing their total to around $4 million in player contracts, with another two players still to go.

Floppy joined Cloud9 from ATK in January, and is now transitioning to the new ‘colossus’ roster alongside ALEX, mezii, and woxic.

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The colossus began with the signing of ALEX from Vitality, whose deal is worth $1.65 million. He was joined by fellow brit Mezii on a $426,000 deal. Then, woxic was added from mousesports, in another deal surpassing the $1m mark, at $1,365,000.

This latest deal for floppy takes the total value of this 4-man squad to $3.87 million, and with two players to go (GM Henry  ‘HenryG’ Greer has plans for a six-player roster), is set to surpass the $4 million mark.

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Since HenryG’s move from casting into a management role at C9, he has aimed to shake-up the traditionally opaque nature of esports transfer dealings.

In each of the four signings, Greer has confirmed the length of the player’s contract, and it’s total value over that period. All four players announced so far have been signed to three-year deals.

After the floppy announcement, Greer clarified on Twitter that despite the lower total value of deals for floppy and Mezii (compared to ALEX and woxic), each player’s deal is negotiated on an individual basis.

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“Ricky has received a pay increase from his previous contract and that will be reviewed each year of his stay,” he concludes.

Presumably, salaries could increase based on performance metrics or other value added to the brand by the player, or as thanks for loyalty to the team.

After he was confirmed as the GM of Cloud9, Greer told Dexerto: “My plans for this team are certainly ambitious. I wouldn’t be involved in any sort of General Manager role unless I had absolute full control of the roster and direction we plan to head.

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HenryG casting CS:GO at DreamHack event
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HenryG is now at the helm of Cloud9’s CS:GO venture.

“C9 have entrusted me with their entire CS:GO dynasty and, honestly, I think that’s one of the boldest moves any org has made in a long time.”

HenryG and Cloud9’s new approach to player deals could very well set off a new trend in CS:GO and esports generally, though for now, they remain on solitary ground.

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