100 Thieves CEO Matthew ‘Nadeshot’ Haag and COO John Robinson have released a video discussing the investments made by Drake and Scooter Braun, along with what the future holds for the organization.
100 Thieves came to the forefront of esports on Tuesday, October 23 when they announced that rapper Drake and entertainment talent manager Scooter Braun had become co-owners of the esports and apparel brand.
The partnership has clearly been in the works for some time, with Haag commenting: “This Drake and Scooter Braun announcement that we just dropped on social media, this is something we’ve been working on for six months. All the really cool shit we’re doing, I can’t talk about.”
When asked to explain why Drake and Braun were so valuable to the organization, Robinson stated: “As we think about making great content and making amazon apparel, we wanted to think about other investors who know that world really well, and can help us level up really fast.
“At the top of your list, and the top of my list, were Drake, and when we met Scooter and learned his background, and what he offers and how many connections he can help us make, it was a dream team right away.”
Robinson confirmed that the organization’s focus for 2019 will be esports first, with a vision to utilizing Drake and Braun to help build on the current content team, along with improving the availability of apparel.
“We have made strides over the last year to deliver the highest quality apparel,” commented Haag. “We have another drop coming in December, and then we’re blowing the hinges off in 2019.”
“More drops at a wider variety of price points, so hopefully we’ll be giving you stuff more often,” agreed Robinson.
Unfortunately, there is no official announcement as to what will be coming in the December apparel release, so fans will have to keep their eyes on the 100 Thieves social media accounts for more information.