Cadillac backs TSM in car company’s very first esports partnership - Dexerto
Esports

Cadillac backs TSM in car company’s very first esports partnership

Published: 11/Jan/2021 18:55

by Virginia Glaze

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Popular esports and entertainment organization Team SoloMid — more commonly known as TSM — has announced a partnership with luxury auto brand Cadillac in the car company’s first-ever esports venture.

On January 11, TSM announced its exclusive partnership with Cadillac, marking the very first time the esteemed automotive company has entered such a business venture with competitive gaming groups.

The initiative kicked has off with a special TSM jersey featuring the Cadillac logo — a swanky fit that the organization flexed in a tweet revealing their latest money move.

That’s not all; according to TSM’s press release, their newfound partnership will also include some very special features for their fans, such as “access to exclusive streaming events, custom video and social media content, and experiential events and activations at the brand new, state-of-the-art TSM Performance Center.”

It looks like there’s a lot to be excited for, and even Cadillac is jazzed to be part of the proceedings, according to GM’s Manager of Emerging Media and Partnerships, Bryan Steele.

“Cadillac is excited to enter the esports space as part of the TSM family,” Steele said of the development. “Whether on the road, or on the Rift, our organizations place an incredibly high value on innovation and craftsmanship. Given our shared values, and the pedigree of Cadillac and TSM, it was a natural fit to team up with one of the most decorated esports teams in the world.”

While TSM might be Cadillac’s first esports partnership, this isn’t the first time a luxury car brand has gotten involved with an esports group; in November 2020, Chinese car brand Haval partnered with Epic Esports Events for their EPIC League Dota 2 initiative.

Just a month prior to Haval’s own initiative, Mazda entered a deal with Hellraisers. Other auto brands similarly involved with esports include Honda with Riot Games’ LCS and Team Liquid, McLaren with DragonX, Audi with Astralis Group, and Kia with the LEC.

It seems that more and more car companies are looking to get in on the action that competitive gaming brings. Who knows — it would be really cool to see a special TSM-wrapped Cadillac someday.

Fortnite

Epic Games sues Apple & Google in UK over Fortnite removals

Published: 16/Jan/2021 1:28

by Theo Salaun

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Following litigation over Fortnite’s app store removals by Apple and Google in the United States of America, Epic Games have officially mounted lawsuits against both tech companies in the United Kingdom, as well.

In August 2020, Epic Games added their own payment process to Fortnite’s mobile offerings so that Apple and Google’s cellphone and tablet users could purchase in-game items at a discounted price. This discount was specifically enabled by the new process, which bypassed each company’s transaction fees. 

Unsurprisingly, as the payment method was in direct violation of both the App Store and Play Store’s Terms of Services, each company subsequently removed Fornite from their offerings. And, expecting this, Epic Games responded by launching lawsuits against the companies in the U.S. and Australia. 

Now, the makers behind the world’s most popular third-person battle royale have tripled down and mounted legal action against both tech giants in the U.K. Citing violations of competition laws, Epic Games’ legal case in the U.K. is very similar to the ones already made in other countries. And, immediately contested, Apple and Google’s responses have proved similar, as well.

Fortnite Crew image
Epic Games
Fortnite’s Crew subscription service means even more payments for Epic Games.

As discussed by BBC News, Epic have officially submitted documents to the Competition Appeal Tribunal in the UK. The allegations suggest a monopolistic abuse of power by each company that centers around competitive restrictions to app store and payment processing options, as well as unfair payment fees.

Typically, those fees come at about 30 percent of all purchases, although exact figures differ depending on company and app. Fortnite is obviously one of the biggest games in the entire world, so almost one-third of their sales on mobile means hefty earnings.

But, like their other lawsuits, Epic allege that this is about more than their own profits. The company demands that Apple and Google begin allowing software developers to institute their own payment-processing systems and options to be downloaded outside of the App and Play stores.

Fortnite Crew Green Arrow
Epic Games
Fortnite has always delighted its fanbase with purchasable cosmetics.

So far, Apple and Google have both replied similarly in the U.K. situation, claiming that they are open to reintroducing Fortnite to their mobile stores but that they deny any violation of competitiveness.

Dexerto will continue to monitor the legal cases in each country, providing updates whenever these prolonged legal disputes begin reaching their conclusions.