Zoella among social media stars agreeing to reveal when posts are adverts - Dexerto
Entertainment

Zoella among social media stars agreeing to reveal when posts are adverts

Published: 23/Jan/2019 10:44

by Calum Patterson

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A number of social media influencers have agreed to change the way they make posts online, disclosing when they are paid advertizements, including YouTuber Zoe ‘Zoella’ Sugg.

These 16 stars, which also include singers Rita Ora and Ellie Goulding, model and actress Rosie Huntington-Whitely and actress Michelle Keegan, will all now be more transparent with social posts.

The Competition and Markets Authority of the United Kingdom have outlined that posts which were paid for, or for which the star received gifts or loans of products, must be clearly stated.

Not doing so could be in breach of consumer law, saying that “online endorsements can boost brands, but also mislead.”

Following an investigation, all 16 UK stars apparently volunteered to change their practices when it comes to any endorsements posted online.

If they do not comply with the regulations, it is possible they can be taken to court, with large fines or potentially even prison sentences possible.

Model Iskra Lawrence has also been named as one of the stars in the agreement.

“Influencers can have a huge impact on what their fans decide to buy.” said, Andrea Coscelli, chief executive of the CMA, “You should be able to tell as soon as you look at a post if there is some form of payment or reward involved, so you can decide whether something is really worth spending your hard-earned money on.”

Full list of social media celebrities who will change how they post:

  • Rita Ora
  • Michelle Keegan
  • Ellie Goulding
  • Alexa Chung
  • Rosie Huntington-Whiteley
  • Zoe Sugg (Zoella)
  • Mario Falcone
  • Alexandra ‘Binky’ Felstead
  • Holly Hagan
  • Iskra Lawrence
  • Camilla ‘Milly’ Macintosh
  • Megan McKenna
  • Chloe Sims
  • Louise Thompson
  • Jim Chapman
  • Dina Torkia

Many social media influencers will use the hashtag ‘#ad’ on sponsored posts, especially on Twitter and Instagram, where they can be paid thousands for posting images including certain products.

For YouTubers specifically, it is required by YouTube’s rules that any videos containing paid promotion must clearly be stated, and there is now a ‘paid promotion’ indicator below these videos.

Entertainment

Ninja shocks Valorant star with huge donation after Twitch refund scam

Published: 22/Oct/2020 2:56

by Andrew Amos

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Chargebacks are a Twitch streamer’s worst nightmare, as Tyler ‘Ninja’ Blevins knows it all too well, so when he saw Valorant star ‘AverageJonas’ get scammed out of over $5,000, he knew he had to step up and help.

There’s few Twitch scams more infuriating than chargeback scams. When you have avid viewers donate to your stream, it’s a wonderful feeling.

However, some viewers do it maliciously, with the intent of taking, not giving. After donating hundreds, or even thousands of dollars, viewers dispute the charge with PayPal or their bank, saying they were hacked and didn’t actually donate the money.

The money then goes back to the donator, and the Twitch streamer is left without the donations, and most of the time, also has to pay a fine on top.

That’s exactly what happened to AverageJonas ⁠— a Valorant Twitch star with over 130,000 followers. He had a viewer refund $5,400 worth of donations, which ended up costing the streamer $5,800 after accounting for transfer fees.

“I have received over $5,400 in several donations from one person on Twitch which have all been refunded even though donations are supposedly non-refund. To top it off, I have been personally charged $400+ in refund fees from PayPal,” Jonas said on Twitter.

“This person used me and my community to gain clout and other benefits by acting like an extremely wealthy and giving human being. The person also pretended like the refunds were a mistake.”

Fortunately, Ninja got wind of the fellow Valorant streamer’s woes.

After all, Jonas is one of Valorant’s biggest content creators, and Ninja is slowly working his way to the top of the pro scene. With all of Jonas’ informational content, it’s the least Ninja could do to put his fandom to use.

Ninja replied to Jonas’ tweet with a simple “fixed.” What he meant by that was he donated AverageJonas $5,800, to cover not only the Twitch donations from the user, but the PayPal fees as well.

Jonas was shocked: “Dude thank you so much you’re such a legend omfg.”

It’s a big win for Jonas, however, it highlights a much bigger issue with Twitch donations. If Ninja hadn’t caught wind of the streamer’s troubles, it’s likely nothing would have been done.

Chargebacks are still a big issue, and there’s nothing you can really do about it as a streamer if PayPal or Twitch don’t step in ⁠— like what happened in Jonas’ case.

However, now he can go back to doing what he does best ⁠— sharing Sova line-ups for every Valorant player to learn.