When will shroud make a return to streaming? - Dexerto
Entertainment

When will shroud make a return to streaming?

Published: 12/Jul/2020 12:17 Updated: 15/Jul/2020 9:38

by Joe Craven

Share


Shroud fans across the world have been left scratching their heads at the disappearance of the ex-CS:GO pro turned streamer, after Mixer’s shutdown.

Shroud and the collapse of Mixer

Shroud, alongside Tyler ‘Ninja’ Blevins, surprised much of the gaming community with his 2019 move to Microsoft’s Mixer. After years of cultivating an audience on Twitch, the move to a brand new platform came as a bit of a risk.

Advertisement

However, the collapse of Mixer has provided both men with an opportunity to chart their next move in the streaming world. While viewership for them both was down on Mixer, reports suggest that the two made around $40 million between them, for less than a year’s streaming.

Mixer logo and background
Microsoft
Streaming platform Mixer unexpectedly shut down in June.

Ninja, for his part, has been rumored to be in discussions with both YouTube Gaming and Twitch over his next long-term home. Shroud’s future, however, is more unclear.

Advertisement

While there has been frequent appearances of Ninja, including live streaming on YouTube, shroud has been totally silent since June 22.

Will shroud move to YouTube, or come back to Twitch?

His last public comment read: “I appreciate the Mixer community and everything I’ve been able to do on the platform. I love you guys and am figuring out my next steps.”

Given his popularity, it seems likely that shroud is also weighing up his future streaming options. Both he and Ninja were given the option to move to Facebook Gaming as Mixer closed down, but reports state that neither accepted this offer.

Advertisement

It seems likely then, that shroud will make a return to Twitch or YouTube, similar to the current discussions surrounding Ninja. A move to somewhere like DLive or Trovo is not entirely off the table, but shroud’s standing as one of the world’s biggest online entertainers make Twitch or YouTube far more likely.

When is shroud streaming again?

As for when he will make a return, only shroud knows for now. His absence over the last few weeks appears to suggest he is finalizing his next home, and a return to streaming seems likely as soon as that is decided.

It’s unconfirmed, but shroud’s affinity for streaming suggests he won’t be away for much longer. There should be an announcement within the next few weeks, and he’ll be back on our web browsers then – but this is only speculation for now.

Advertisement
Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

Share


Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

Advertisement

He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

Advertisement

“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

Advertisement

However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

Advertisement

The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

Advertisement
Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.