What is YouTube Shorts? TikTok’s next big competitor - Dexerto

What is YouTube Shorts? TikTok’s next big competitor

Published: 27/Jan/2021 13:19 Updated: 17/Feb/2021 14:28

by Alice Hearing


Since TikTok’s existence was threatened by a potential ban in the US, short video apps hoping to take over where TikTok left off came out in droves.

Most notably, these included Instagram Reels, Triller, and now YouTube Shorts. While TikTok no longer looks death in the face, the apps that fast-tracked their development are still alive and thriving, proving that despite Vine’s untimely departure, short video is a profitable medium.

As of yet, none of these platforms have managed to fully rival TikTok’s insane success — it has over 1 billion users globally. However, YouTube Shorts has shown to be pretty successful since it was first launched and tested.

YouTube recently revealed that Shorts are hitting 3.5 billion views per day during its early test run in India. CEO Susan Wojcicki announced in a post that the company will be expanding Shorts to new markets in the coming year. On February 17, YouTube revealed that the beta will expand to the US in the coming weeks.

YouTube Shorts
Shorts are hitting 3.5 billion views per day during its early test run in India

What is YouTube Shorts?

Shorts can be accessed via the YouTube app and looks very similar to TikTok. It gives users the ability to add music, change the speed of the clip, and use a timer. Clips of up to 6o seconds can be created, but if you use the Shorts camera, videos are limited to 15 seconds. YouTube recommends only uploading clips of 15 seconds or less.

To create a Short, go into the YouTube app and click on the large plus sign in the middle of the menu. From there you can record and trim any video, then upload it with a title and description.

To view Shorts, some users will have a shelf on their explore page where you can enter a rolling feed of videos, but since this is in beta mode, not everyone will have access. You can also view Shorts by searching, or finding a channel that will upload them.

One user who has managed to thrive from Shorts is Jake Fellman, who frequently uploads Among Us parodies. In the space of just 30 days, he gained over 1 million subscribers through Shorts alone, and now is close to hitting 3 million subscribers.

Although, it won’t work for everyone, especially if you’re looking to make a profit. Right now, YouTube says ads will not be served on videos, nor will they generate YouTube Premium subscription revenue.

YouTube has also confirmed that they do not contribute to YouTube’s Partner Programme eligibility, but subscribers gained from these videos will still count. Despite this, YouTube says there may be opportunities to monetize these videos in the future.


Why is #FreeTommy trending? Tommyinnit responds after shock TikTok ban

Published: 25/Feb/2021 1:46

by Brad Norton


Popular Minecraft YouTuber Tommyinnit has become a major trend across social media again as the internet celebrity had his TikTok account banned out of nowhere.

Tommyinnit has been one of the fastest-growing stars on the internet of late. From remarkable Twitch viewership to staggering income, his growth across a number of social platforms has been something to behold. Though there was one major setback in his way for a short period.

The popular personality was suddenly removed from TikTok on February 24. Seemingly without reason, the platform banned Tommyinnit’s account which had just climbed to over four million followers.

“TikTok just banned me,” he revealed on Twitter.

“Crushed. I am absolutely crushed. Please TikTok,” he added with a hashtag that went on to trend in a matter of minutes. “#FreeTommy.”

Having trended on Twitter just days prior, this latest viral moment comes as a result of the bad news. Thousands of loyal fans immediately jumped on the trend, spamming #FreeTommy across social media to get it trending.

There’s no denying the enormous community support had an impact as Tommy’s account was restored in under an hour.

Hundreds of tweets and thousands of impressions later, his TikTok account was back to normal. All of his videos were brought back to the platform and the creator was free to engage with fans once again.

There’s currently no telling why the sudden ban came through in the first place, however. The 16-year-old has just 18 videos on TikTok at the time of writing, most of which are simple close-ups on his face.

#FreeTommy trends on Twitter.
#FreeTommy shot to the number one trend worldwide in a matter of minutes.

While the controversy was short-lived, it goes to show that even the biggest social media stars can have their profiles erased in the blink of an eye. 

TikTok is yet to explain the reason behind this shock ban, though we’ll be sure to keep you updated if any further information comes to light.