What is Reels and is it better than TikTok? - Dexerto

What is Reels and is it better than TikTok?

Published: 6/Aug/2020 15:40

by Alice Hearing


With the terrifying news that TikTok could be banned in the United States, several competitors have come out of the woodwork to try to capitalize on TikTok’s immense success – including Instagram’s new ‘Reels’.

Reels launched yesterday on August 5, and it’s Instagram’s answer to TikTok, enabling users who already have an account to make and discover short-form videos.

The product has just been launched across 50 countries including key markets such as the US, UK, Brazil, France, and Australia.

What’s Different?

To begin with, short-form videos are limited to 15 seconds, whereas TikTok allows 60 seconds. At launch, Reels users won’t be able to duet with each other either.

But like TikTok, Reels offers different editing tools such as AR effects, countdown timers, and an align tool to line up different takes.

Functionally, Reels are very similar to TikTok.

Instagram will offer music, but users won’t be able to directly upload songs into the system. Original sounds can be used in recordings, but they cannot be uploaded directly as separate tracks.

However, one advantage over TikTok is that users don’t have to worry so much about copyrighted tracks being deleted from their videos, thanks to Instagram’s deals with major record labels.

How to use it

The Reels feature is built into the Instagram camera users already know how to use, so the whole thing stays within the one app. At the bottom of the screen, you can select Reels next to the Story and Live options. Editing tools will then appear on the left-hand side.

Reels on instagram profile
Reels are shared to your Instagram profile.

Is there a version of the For You page? To an extent. Reels can be discovered through a new part of the explore space within Instagram where videos are presented in a personalized vertical feed, much like TikTok. Videos can also be featured which means that they’re chosen and curated by Instagram itself.

Reels can be private or public, so they can be uploaded to your normal feed or your stories, or you can opt for them to be discoverable in the explore tab.

If TikTok sticks around, however, will Instagram Reels still live on to become a success? Instagram successfully took the stories feature from Snapchat and made it even more popular in their own app, and evidently they think it could happen again.

The most important test will be if Instagram can perfect the algorithm that has made TikTok so spectacular.


TikToker Cam Casey tells David Dobrik how he made $2.7m in 4 weeks

Published: 15/Jan/2021 13:56

by Jacob Hale


A TikToker called Cam Casey explained to David Dobrik how he made around $2.7 million in just four weeks by posting his content on Snapchat in what sounds like the quickest way to make money as an influencer we’ve ever heard.

Cam has around 7 million followers on TikTok, so is definitely well on his way to being a top influencer from that alone.

That said, he’s found a way to make a huge bulk of money from Snapchat and its new TikTok-like platform, Spotlight.

Spotlight was launched in November and has promised $1m a week across its most viewed creators, and this, Cam explained to Dobrik, is where content creators can really cash in.

Cam Casey TikToker
Instagram: itscamcasey
Cam has a sizeable audience on TikTok but has found a real money-spinner in Snapchat’s Spotlight.

Essentially a growth hack that, by the sounds of it, more creators need to be clued in on, Spotlight shares out $1m each day to the top 100 most viewed videos of that day. For example, taking the top spot one day is worth $100,000, and each place after that earns incrementally less.

So, Cam decided to test it out for himself, and came up with a foolproof method to guarantee money. He makes around 100 videos every day on the platform, and while some miss the mark, all he needs is a few of them to go viral on the app to be in the money.

When David asked Cam how much he made during an episode of his VIEWS podcast, Cam said: “In the first four weeks, all I know is I’m at $2.7 million.” Naturally, Dobrik and co. were absolutely flabbergasted at the insane amount.

Timestamp 1:47

At 19, making that kind of money is almost unfathomable, but Cam is clearly very business-oriented and knows what he’s doing.

Cam also spoke about his best week yet, and how it went down for him. “In my third week, I made $1.5m I had like 70 videos that ranked within the top 100 throughout all those days,” he said, before revealing that his roommate also made “just under  a million” by posting to Spotlight too.

Of course, posting 100 videos a day sounds like a huge chore by most people’s standards, but clearly it’s working. Who knows, maybe David will bring the vlog back via Snapchat?