Twitch under fire after introducing 'intrusive' mid-stream ads - Dexerto

Twitch under fire after introducing ‘intrusive’ mid-stream ads

Published: 15/Sep/2020 3:53

by Brad Norton


Twitch is facing an enormous wave of backlash from the most popular content creators to even the smallest viewers after introducing new mid-stream ads that cannot be controlled.

Video advertisements on Twitch were previously restricted to pre-rolls, and ads manually triggered by streamers. However, that’s all changed thanks to the latest update.

In their so-called “experiment” on September 14, the Amazon-owned platform is testing the ability to automatically run ads at any point through a broadcast.

“Starting today, we’ll be testing automated mid-roll ads for some viewers,” the Twitch Support account tweeted. “Some viewers may begin to notice that they are receiving ads during streams that others in a channel aren’t receiving.”

This means that a video advertisement could pop up at a crucial moment without any input from the streamer. Viewers could miss game-winning highlights, hilarious fails, and everything in between based on the new change. It didn’t take long before the most popular content creators lashed back at the ‘intrusive’ update.

“Like pre-rolls, these are ads triggered by Twitch, not by the creator,” a blog post soon doubled down. At any point throughout any stream from an affiliate or partnered content creator, select viewers could be pulled out of the action. “Really feel like this will drive our audience OFF of our channels,” ChilledChaos replied. “Bad change. Creators want control. Don’t do this.”

“How do I know if this is happening to my channel and can I please opt out,” Timthetatman followed up, supported by the likes of NICKMERCS and plenty others

“If you want to incentivize streamers to run ads, the worst way to do it is punishing their viewers by forcing ads during potentially awesome live moments on the stream,” Asmongold chimed in. The experimental feature was met with near-universal criticism just hours after its announcement.

As a result, Twitch was quick to face the backlash and explain that this change is purely an ‘experiment’ for the time being. “For what it’s worth, this *is* the test,” they said. “We will be monitoring the data from this experiment coupled with your feedback to improve and provide a better experience over time.

Given the overwhelming backlash, perhaps it’ll force Twitch’s hand into reverting the experiment. There’s no telling how long the feature will be live for before that decision is made, however.

In the meantime, if you’re not subscribed to a channel, expect to have ads interrupt the viewing experience without warning.


Conor McGregor explains why YouTube boxing is “good business” for the sport

Published: 16/Jan/2021 1:20

by Alex Tsiaoussidis


Jake Paul and Logan Paul helped popularize ‘YouTube Boxing’ in recent years, although it’s often described as a mockery of the sport. However, Conor McGregor explained why he isn’t against it and thinks it’s good business.

Conor McGregor has been focused on his upcoming UFC 257 bout against Dustin Poirier for a while now. However, that hasn’t stopped Jake Paul from doing his best to rope the former double champion into an exhibition boxing match.

Jake first called him out back in November 2020 after he knocked out Nate Robinson. Then, he taunted him to accept a $50 million fight offer several weeks later and has been flailing about ever since. 

He still hasn’t managed to get his attention. However, his antics did draw out comments from UFC President Dana White and Conor’s coach, John Kavanagh. Now, Conor has finally shared his thoughts on YouTube boxing as a whole, and here’s what he had to say.

Jake Paul Conor McGregor
Jake Paul / Conor McGregor
Jake Paul has tried and failed to bait a response from Conor McGregor.

“A lot of people are criticizing [YouTube boxing] as maybe making a bit of a mockery of fighting,” asked an interviewer. It’s the predominant view among fans of combat sports. “I want you to weigh in on that for me.” 

“If they are fighting, well, then it can’t make a mockery of fighting, right?” said Conor. “They’re getting in, and they’re competing. I am not so much against it. The YouTube kid and the NBA star competing [was] good business.

“Am I into those competitions myself? It’s not the most high level if any level… [but] as they say if it makes dollars, it makes sense,” he added. “I know Dana and the UFC are not really into it, but… I’m not so against it. I think if people are willing to get in and take the risk of making that walk, I am certainly a viewer.”


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Conor’s opinion might come as a surprise to fans who expected him to make scathing comments. However, as a businessman himself, it seems like he’s all for it. Plus, as he said, YouTube boxers are still fighting and giving it their all.

On another note, Conor didn’t seem too incensed about Jake. He barely mentioned him at all. 

Still, it’s only a matter of time before Jake responds, and there’s no doubt he won’t be too thrilled about being referred to as “the YouTube kid.”