Twitch under fire after introducing 'intrusive' mid-stream ads - Dexerto

Twitch under fire after introducing ‘intrusive’ mid-stream ads

Published: 15/Sep/2020 3:53

by Brad Norton


Twitch is facing an enormous wave of backlash from the most popular content creators to even the smallest viewers after introducing new mid-stream ads that cannot be controlled.

Video advertisements on Twitch were previously restricted to pre-rolls, and ads manually triggered by streamers. However, that’s all changed thanks to the latest update.


In their so-called “experiment” on September 14, the Amazon-owned platform is testing the ability to automatically run ads at any point through a broadcast.

“Starting today, we’ll be testing automated mid-roll ads for some viewers,” the Twitch Support account tweeted. “Some viewers may begin to notice that they are receiving ads during streams that others in a channel aren’t receiving.”


This means that a video advertisement could pop up at a crucial moment without any input from the streamer. Viewers could miss game-winning highlights, hilarious fails, and everything in between based on the new change. It didn’t take long before the most popular content creators lashed back at the ‘intrusive’ update.

“Like pre-rolls, these are ads triggered by Twitch, not by the creator,” a blog post soon doubled down. At any point throughout any stream from an affiliate or partnered content creator, select viewers could be pulled out of the action. “Really feel like this will drive our audience OFF of our channels,” ChilledChaos replied. “Bad change. Creators want control. Don’t do this.”

“How do I know if this is happening to my channel and can I please opt out,” Timthetatman followed up, supported by the likes of NICKMERCS and plenty others


“If you want to incentivize streamers to run ads, the worst way to do it is punishing their viewers by forcing ads during potentially awesome live moments on the stream,” Asmongold chimed in. The experimental feature was met with near-universal criticism just hours after its announcement.

As a result, Twitch was quick to face the backlash and explain that this change is purely an ‘experiment’ for the time being. “For what it’s worth, this *is* the test,” they said. “We will be monitoring the data from this experiment coupled with your feedback to improve and provide a better experience over time.

Given the overwhelming backlash, perhaps it’ll force Twitch’s hand into reverting the experiment. There’s no telling how long the feature will be live for before that decision is made, however.


In the meantime, if you’re not subscribed to a channel, expect to have ads interrupt the viewing experience without warning.


Barstool owner Dave Portnoy reveals they’re 99.9% leaving SiriusXM

Published: 7/Oct/2020 20:10 Updated: 7/Oct/2020 20:14

by Michael Gwilliam


Barstool Sports’ Dave Portnoy has appeared to confirm that the popular website’s SiriusXM channel will be moving on satellite radio, claiming he was “99%” sure they were leaving.

The satirical sports website announced its SiriusXM channel back in November of 2017 and launched a few months later in January 2018.


Now, however, it seems like the deal is done and so is Barstool.

Dave Portnoy, Barstool Sports’ founder took to Twitter to announce that it was looking extremely unlikely that the channel would continue on SiriusXM.


“I’d say we’re 99.9% out of Sirius,” he revealed. “We aren’t in same stratosphere in terms of negotiations.”

“We will just move on to new platforms as always. Our crowd will follow as always,” the Barstool founder added.

It’s unclear exactly where they will move to and Portnoy, who has grown increasingly famous over the years in part to his viral pizza reviews, offered no clues.

Dave Portnoy eats pizza for a review
YouTube/One Bite Pizza Reviews
Dave Portnoy’s pizza reviews have gone viral.

One possible destination spot could very well be Spotify, which shocked the industry by signing Joe Rogan and his podcast to an exclusive deal.

While Portnoy didn’t elaborate on the type of deal he would like, it sounds like he’s being severely low-balled by the satellite radio company, hence his aggressive-sounding tweet.

This news comes as Bloomberg has reported that Howard Stern is nearing a massive $120M a year deal – a step above from his previous deals at $80 to $100 million a year.


If those reports are right, it’s a sign that Sirius XM is willing to pay some serious cash, but apparently not when it comes to keeping Barstool within its network.

“See this is why I can’t work for peanuts,” Portnoy said in response to the Stern report. “I’m not Stern. But I’m not nobody either.”


We’ll just have to see what the future holds for both SiriusXM and Barstool, and if a deal can be salvaged.