Twitch streamer catches tattoo artist's big mistake too late - Dexerto
Entertainment

Twitch streamer catches tattoo artist’s big mistake too late

Published: 22/Jan/2020 0:31 Updated: 22/Jan/2020 2:05

by Alan Bernal

Share


One of the biggest fears for anyone getting a tattoo is the very real possibility of a mistake at the hands of the artist, something that this Twitch streamer, unfortunately, got to experience.

Streamer ‘Elkbjern’ typically rotates between game titles like World of Warcraft, Apex Legends, DOTA Underlords and more, but one of his latest streams featured him going under the needle to get a slew of messages from his audience permanently marked on his body.

Advertisement

He opened the floor for fans to donate €10 for a chance to get their message inked on him, with the conditions including “no offensive words/sentences [and] not longer than 20 letters.”

Elkbjern Twitch
The streamer was prepared for multiple audience-suggested tattoos, but one of them had a hitch.

Both artist and streamer underwent the session that lasted over an hour , although there were some hitches along the way.

Advertisement

It seems like a viewer stretched one of the conditions by getting a questionable word approved and tattooed on Elkbjern’s body – but there seemed to have been a spelling error on the final product.

“Is it missing an ‘a’ from the cake, or am I seeing wrong?” user ‘forehead00’ said in Twitch Chat after the tattoo artist finished placing the word and removed his hand from obstructing the stream’s view.

Advertisement

Moments later, Elkbjern too noticed the error and pointed it out to the artist, leading to a rather awkward realization.

“I see the same,” Elkbjern replied to his Chat before pointing out to the artist that his fresh ink was “missing an ‘a.’ Fruit–”

“A!” the artist can be heard saying in astonishment.

Advertisement

At first, the tattoo artist wasn’t sure what the streamer was talking about until the word was read back to him.

Elkbjern tattoo gone wrong captured on Twitch stream
Elkbjern Twitch
Some quick thinking (kind of) saved the misspelled tattoo.

After they shared a laugh, Elkbjern asked if it was possible to “squeeze in” the missing letter, but they eventually decided to take the path of least resistance with the correction.

Advertisement

Instead, they ended up using the “insert” edit symbol with an ‘a’ right under it along with a star – a cheeky way of pointing out and correcting the mistake.

The stream ended shortly after that, with Elkbjern fitted with his new ink and his audience taking with them a memorable moment that’ll last a lifetime.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

Share


Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

Advertisement

He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

Advertisement

“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

Advertisement

However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

Advertisement

The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

Advertisement
Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.