The Dolan Twins address homophobic slur they said in old video - Dexerto
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The Dolan Twins address homophobic slur they said in old video

Published: 21/Jul/2020 23:57

by Virginia Glaze

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YouTube stars and twin brothers Ethan and Grayson Dolan have addressed outrage that sparked after an older video of the two surfaced online in June, which showed the pair using a homophobic slur when discussing bullying they’d received in school.

The Dolan Twins are two of YouTube’s biggest stars, boasting a massive following of over 11 million subscribers due to their close, wholesome relationship and soul-baring videos, as well as the odd practical joke and collaborative vlog with other YouTubers.

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Despite their general tendency to stay out of drama, the two came under fire in mid-June after an out-of-context video surfaced on social media, which showed the two using a homophobic slur — prompting the hashtag “#DolanTwinsAreOverParty” to trend across Twitter.

The pair have since addressed the outrage just a month later in a Q&A video titled, “addressing assumptions about us,” where they made it clear that they’d been using the slurs an example of what they’d been called in high school, where they claimed they were “severely bullied.”

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“There’s a video of us explaining our not-so-pleasant high school experience,” Grayson began. “It was when we were letting our fans know why we were moving to Los Angeles.”

“We were severely bullied in high school, I’m gonna be honest,” Ethan continued. “…we were trying to tell our story about how we were being treated in the most accurate way possible. And by doing that, we used a word that had been used against us a lot.”

The two went on to explain that they’ve since learned how to refer to the word in a way that will not offend others, and reminded viewers that they’d also censored the slur with a beep as it had bothered them, even at the time of filming six years ago.

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(Topic begins at 13:35)

“Back then, I had no clue,” Ethan added. “It was six years ago, I was fourteen years old.”

“For anyone that is offended by that video clip, we are very sorry,” Grayson said. “We are not homophobic in any way.”

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Thus far, the Twins have been met with ample support from fans after taking the time to discuss the criticism against them in wake of a cancel-culture boom across the online entertainment sphere.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.