Report reveals how much Ninja and Shroud are making on Mixer - Dexerto

Report reveals how much Ninja and Shroud are making on Mixer

Published: 21/Dec/2019 18:07 Updated: 21/Dec/2019 21:40

by Scott Robertson


A new report discussing the stream platform wars between sites like Twitch, Mixer, YouTube, and Facebook has given fans an idea of how much these exclusive contracts for top streamers like Tyler ‘Ninja’ Blevins and Michael ‘shroud’ Grzesiek could be valued at.

Cash rules everything around us, and big, exclusive contracts have been a driving force in deciding the streaming wars. 

Fans, viewers, and onlookers have always wondered how much streamers like Ninja and shroud are making since they made the jump over to Microsoft-owned platform mixer. Rumors have floated about “massive” exclusive contracts that they signed, to maintain their income level given a predictable drop off in viewership.

NinjaNinja sent shockwaves through the world of gaming with his move to Mixer.

In a new report on the battle between streaming sites, Bloomberg have revealed how much the top streamers make just from their contracts, and the reported value is indeed quite high.

According to the report, “the biggest streamers are earning as much as $40 million over three to five years, contracts that mirror those of professional athletes.” If this is true, streamers like Ninja and Shroud could be earning anywhere from $8 million to $13 million per year just from their contract.

The report reiterates claims from industry and marketing experts, that the push for sites like Google and Microsoft to sign streamers to their services goes hand-in-hand with the new products coming from these companies, like Microsoft’s new Xbox and the Google Stadia. In their eyes, more viewers on their platforms means more opportunities to sell their new products.

But we can actually give a more accurate reading of how much money in total is being earned per year. Earlier in December, N3RDFUSION CEO and marketing expert Devin Nash spoke on stream about how much streamers like Pokimane and MOONMOON make on Twitch, and how effective sponsorship can be.

It also gave us the ability to perform a conservative, rough estimate of how much a streamer can potentially make from streaming.

YouTube: PokimaneNash credited Pokimane as being one of the smartest streamers when it came to monetizing and sponsorships.

Using the same rough estimates regarding donations that Nash used in the past, which comes out to about $500 a day reasonably, that adds roughly $180k added to a yearly total.

According to Nash, the average for sponsorship deals for the top streamers is between $15k-$20k. On Ninja’s profile, we see sponsorships for Red Bull, NZXT, a real estate company, and we know he’s sponsored by Adidas as well. Shroud appears to be sponsored by Postmates and a game server hosting site called Nitrado.

So if we very conservatively say that Ninja makes $60k a month on his sponsorships (four sponsorships at the lowest value on the range), while shroud makes $30k a month, then we can add $720k to Ninja’s yearly revenue, and $360k to shroud’s.

MixerThe sponsors section of Ninja’s Mixer profile

Embers are Mixer’s virtual currency, like bits from Twitch. Mixer streamers make $1 per 100 embers. In the past week, Ninja received 110,700 Embers from just his top ten donators, according to the site MixerStats. 

This equates to $1,107 dollars per week, or $4,428 per month, or $53,136 per year. And that’s just from the top donators, on average, not including the other currency, Sparks, which lets Mixer streamers earn more from Embers. Shroud makes just over $10,000 a year in Embers.

So just between donations, embers, and sponsorships, we can conservatively guess that Ninja makes over $950,000 per year, while shroud makes $550,000. These numbers don’t even take into account subscribers (because that data is hard to find), advertisement revenue, merchandise revenue, individually partnered and sponsored streams, and of course the lucrative and exclusive contracts.

To sum up, streamers like Ninja and shroud aren’t missing out financially by switching from Twitch to Mixer. If the Bloomberg estimates for the Mixer contracts are true, it more than makes up for any loss in subscribers or ad revenue by switching to a platform with a lower viewer base.


Daequan’s first tweet after 6-month hiatus sparks hope for Twitch return

Published: 27/Nov/2020 5:39

by Andrew Amos


Daequan ‘Daequan’ Loco has broken his six-month social media silence in time for Thanksgiving. While the tweet was short and sweet, it has given fans of the former TSM Fortnite star hope for a potential return to Twitch.

Daequan has practically disappeared from the public eye in 2020. He vowed that he’d try to return to Twitch by January 2020 after taking time off to focus on his health, but hasn’t made an appearance on the platform since December 2019.

On top of that, he’s gone quiet on socials, not posting anything since March. While he has moved in with long-time friend and former duo Hamlinz in the meantime, there wasn’t any indication he was coming back to streaming.

However, Daequan has finally broken his silence to give thanks to his fans on Thanksgiving, and tell everyone that he is getting along just fine.

“Feeling better than I have in years. Always thankful,” the short message red, with a selfie of the streamer.

The tweet has gone viral, with over 100,000 fans liking the tweet, and many of his contemporaries sending him messages of support, including TimtheTatman, NICKMERCS, and Classify.

Daequan’s eight-word return has also managed to spark hope in his fanbase of a potential return to streaming. No matter whether it’s Fortnite, or a new game that’s come out in his absence like Valorant, Daequan’s fans are itching to see him back on the platform.

There is potential for a return. Hamlinz has been a bit more active on social media, and Tfue even tried to get him to turn on the stream ⁠— even if just for a day.

No matter what though, Daequan is taking things at his own pace. He’s still on that journey to better health, and will return in his own time when he believes it’s right.

Fans of Daequan will be hoping it’s not another six months until we hear from the TSM Fortnite star again, but only time will tell if he actually commits to returning to streaming.