Pokimane is launching her own product but no one knows what it is

Virginia Glaze
pokimane-announces-product-launchInstagram: pokimanelol

Twitch star Pokimane teased the “biggest announcement in her career,” saying she’s about to launch her very own product — and fans are freaking out.

Imane ‘Pokimane’ Anys is the most-followed female streamer on Twitch, and one of its most-followed broadcasters, overall.

Boasting over 9 million followers on the purple streaming platform, Pokimane has cemented herself as an icon in the online broadcasting space over the past decade… and now, she’s branching out in a big way.

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On November 8, 2023, Pokimane revealed that she’s got a major announcement coming up and that she wants to share it with smaller, up-and-coming creators.

Pokimane new hairstyle divides fansInstagram: pokimanelol
Pokimane is one of the most popular streamers on Twitch – and now, she’s doing even more by launching her very own product.

Pokimane teases “biggest announcement” in her career with new product launch

Although she’s one of the biggest streamers on Twitch, Poki notably stepped away from broadcasting full-time back in 2022 to focus on other avenues like vlogging, making TikTok content, and focusing on herself.

Now, it looks like the streamer is taking another big leap, saying that she’s launching her very own product in a tweet on November 8.

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“Biggest announcement of my career next Monday,” she wrote. “And it’s a product launch! I would love to send it to some smaller / up-and-coming creators — who wants to try it?”

At the time of writing, it’s unclear what Poki’s product could be, but smaller creators are already jumping at the chance of getting to try it out.

In fact, Poki has already agreed to send a box to a few streamers who responded to her post.

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Given Poki’s love of everything skincare and beauty, it’s possible that her new product could be related to those things… but for now, it’s up in the air.

That’s not all; she also confirmed that it has something to do with a QR Code from TwitchCon this year, but no dice on what exactly means just yet.

Until her big reveal on November 13, keep it locked to Dexerto for any more details on this major streamer’s launch.

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About The Author

Virginia is Dexerto's Entertainment Editor and an expert in all things TikTok, YouTube, and influencer-related. Boasting a background in esports, she's been tackling the social media space for over five years. You can reach Virginia at: virginia.glaze@dexerto.com.