PewDiePie calls out MrBeast for the most meme-worthy reason - Dexerto
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PewDiePie calls out MrBeast for the most meme-worthy reason

Published: 24/May/2019 21:05

by Virginia Glaze

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Popular YouTuber Jimmy ‘MrBeast’ Donaldson is a noted advocate for YouTube king Felix ‘PewDiePie’ Kjellberg, after supporting him during his heated battle with Bollywood label T-Series – but Kjellberg is putting MrBeast on the spot, despite his hard work.

PewDiePie published a Tweet on May 24 that humorously called out MrBeast for not being subscribed to his subreddit, which Kjellberg uses for such shows as ‘Meme Review’ and ‘LWIAY.’

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The Tweet in question included a series of screenshots MrBeast had taken of the subreddit, which implored him to plant 20 million trees in honor of his 20 million subscriber milestone.

However, that wasn’t the only thing PewDiePie took note of – the YouTube king noticed that MrBeast wasn’t a member of his subreddit, calling him out in the Tweet, writing, “BRUH.”

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MrBeast quickly explained the matter in a reply, claiming that he browses Reddit without being signed into his account.

“I use reddit not signed in,” he wrote. “I HAVE NOT FORSAKEN YOU, FATHER!”

MrBeast went on to take the joke even further, retweeting PewDiePie’s Tweet with the caption, “I’d like to publicly apologize to all those who I hurt thru my actions. I will strive to get better.”

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This is far from MrBeast’s first interaction with Kjellberg; in fact, MrBeast even made an appearance on an episode of ‘Meme Review’ as a host on March 5, just as PewDiePie’s battle with T-Series was coming to a head.

MrBeast famously bought out multiple billboards across his hometown in an effort to advertise Kjellberg’s channel just as their war was heating up, going on to orchestrate a last-ditch effort to help the Swede by taking his squad to the 2019 Super Bowl, where they wore a series of shirts on camera that read, “Subscribe to PewDiePie.”

Despite PewDiePie’s battle with T-Series coming to an unsatisfactory end, MrBeast is still rooting for the YouTube king, even sacrificing his own video to keep Kjellberg’s YouTube Rewind 2018 rendition as the most liked non-music video on YouTube.

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While MrBeast’s stunts in honor of PewDiePie have gained him a broad audience across the net, the YouTuber is popular in his own right, due to his viral videos giving away insane amounts of cash or participating in extreme challenges.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.