NICKMERCS hosting high-profile NFL game featuring Saints vs Cowboys - Dexerto
Entertainment

NICKMERCS hosting high-profile NFL game featuring Saints vs Cowboys

Published: 29/Nov/2018 21:28 Updated: 30/Nov/2018 1:15

by Albert Petrosyan

Share


The National Football League has partnered up with popular Twitch streamer Nick ‘NICKMERCS’ Kolcheff to provide fans a unique experience when viewing one of this week’s high-profile football games. 

The 100 Thieves content creator is hosting the prime-time Thursday Night Football match between the high flying New Orleans Saints and Dallas Cowboys live on his Twitch channel on November 29.

Advertisement

The match is scheduled to kick off at 5:20 PM PT / 8:20 PM ET, and we have included Nick’s channel live here.

Watch live video from NICKMERCS on www.twitch.tvWatch live video from TimTheTatman on www.twitch.tv

Advertisement

Hosting the match live on his stream will allow Nick to offer commentary and analysis during the match, while adding a touch of his unique charisma and humor.

Fans will have an extra incentive to watch this match on Twitch, since Nick’s friend and fellow streamer TimTheTatman is known to be a huge Cowboys fan, and if the Cowboys were to lose, and lose badly, Nick may turn the stream into a hilarious roasting session.

Tim will also be hosting the game on his own channel, which we have also included above.

Advertisement
NICKMERCS and TimTheTatman are good friends, which is all the more reason for Nick to roast him if his beloved Cowboys lose.

This promotional stream is yet another chapter in the ongoing partnership between Nick and the NFL, which has already seen him play Fortnite Battle Royale with Tampa Bay Buccaneers wide receiver Mike Evans on several occasions.

With a huge passion for football, and strong family ties to the sport, Nick’s collaboration with the league is almost the perfect match.

“Having already played with Mike Evans, we felt like this was the logical next step for Nick in working with the NFL,” said talent manager Steve Clerge. “We know that this presents the perfect opportunity for both sides to achieve a common goal, which is to entertain fans in a unique way.”

Advertisement
NICKMERCS has played Fortnite with NFL WR Mike Evans in the past, which has set the groundwork for this promotional stream.

Nick’s management team, composed of Steve and his partners Justin Miclat and Justin LeCesne at The Kinetic Group, have been working hard over the past year to develop lasting relationships for Nick, one of which has now turned into a partnership with the NFL. 

“Working with the NFL opens the door for us to move forward in so many directions,” they said. “A year ago we couldn’t have imagined something like this coming together. Fast forward to today, and we’re just getting started.”

Advertisement
Recent months have seen the NFL expand aggressively into Fortnite, with themed cosmetic items and partnering with popular content creators.
Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

Share


Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

Advertisement

He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

Advertisement

“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

Advertisement

However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

Advertisement

The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

Advertisement
Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.