Drake has shown some interest in gaming in the past year – you may recall his livestream with Ninja – but could the rapper be about to dive deeper into the world of gaming and esports, perhaps linked to 100 Thieves?
100 Thieves owner Matt “Nadeshot” Haag will have wake up to some exciting news on Tuesday, September 18, when he discovers rap superstar Drake has followed him and his esports organization on Instagram.
The ‘In My Feelings’ rapper has a very exclusive list of people on it, and so could be indicative of something in the works. Of course, it could mean nothing at all – maybe Drake is just a fan of Nadeshot and his organization/clothing brand.
The account Drake followed is in fact dedicated to 100 Thieves’ clothing line, with a separate Instagram account used for the esports side of things.
Drake also has his own line of clothing called ‘OVO’ (October’s Very Own), and so perhaps the two brands could be eyeing up a collaboration.
Nadeshot has proclaimed in the past that Drake is one of his top five favorite musical artists, and even suggested that “Drake loves esports”, after his stream with Ninja.
Drake’s interest in gaming was only first really known after he hit up Twitch streamer Tyler “Ninja” Blevins for a game of Fortnite duos, and they were later joined by another superstar hip-hop artist, Travis Scott.
Since then, Drake was hard at work releasing his most recent album, Scorpion, but with that out of the way, he could be looking into other ventures, and his clothing line will certainly be one.
He has already witness the size and passion of the gaming community through his stream with Ninja, as has record label Universal Music Canada, whom Drake is signed to, as they recently joined in partnership with esports organization Luminosity.
Another possibility could be linked to the rumors that the Call of Duty World League, which 100 Thieves will compete in next season, are looking to the entertainment industry for investors in a franchised league.
Drake could be one such entertainer that Activision are hoping to get involved, if those rumors are to be believed.