TikTok announce $2 billion Creator Fund expansion: How to qualify & apply - Dexerto
Entertainment

TikTok announce $2 billion Creator Fund expansion: How to qualify & apply

Published: 30/Jul/2020 22:20 Updated: 30/Jul/2020 22:30

by Virginia Glaze

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It’s no secret that TikTok is taking over the internet, already boasting a slew of high-profile creators and viral trends — and to celebrate it’s burgeoning community, the site is supporting its up-and-coming talent with a huge new initiative.

With names like Charli D’Amelio, Addison Rae, Loren Gray, and others making massive careers on TikTok, it stands to reason that a number of other hopeful users are looking to make their own voices heard on the app.

With this in mind, the platform has launched a new program specifically for these hardworking content creators, dubbed the TikTok Creator Fund, which originally put forward a whopping $200 million for those who “dream of using their voices and creativity to spark inspirational careers.”

On July 30, it was revealed that the amount was expected to be expanded to “over $1 billion” in the next three years in the US alone, and “more than double that” worldwide.

But how does one qualify for the program, exactly? Not to fear; we’ve gathered up all the deets you need to know to make your own mark on the world with TikTok’s help!

How to qualify for the TikTok Creator Fund

To be eligible for the Creator Fund, TikTokers must:

  • Be 18 years or older
  • Meet a baseline for followers (as yet unrevealed)
  • Consistently post original content in line with the app’s Community Guidelines

Thus far, the amount of followers TikTokers should have to qualify for the Fund’s baseline has yet to be revealed, although more information will likely be made available as the deadline for the program approaches in August.

TikTok on smartphone
Pixabay
TikTok is launching a $2 billion initiative for up-and-coming creators in the United States, in spite of fears the app could be shut down due to security concerns.

Although a specific starting date for the Fund also has yet to be divulged, users can expect the application process to kick off at the beginning of August — just over a week away for hopefuls seeking to become the next Charli D’Amelio.

TikTok’s Creator Fund will exist alongside the app’s already ongoing initiatives, such as its $50 million Creative Learning Fund for teachers, it’s live streams and the Creator Marketplace, which allows brands to connect with the platform’s creators to build partnerships.

Considering the app’s already huge user base and massive success, we can’t wait to see what new faces will come out of this massive project. Who knows — it could even be you!

Entertainment

JakeNBake hit with DMCA strike for Kanye song in two-year-old Twitch clip

Published: 30/Oct/2020 2:19 Updated: 30/Oct/2020 3:16

by Isaac McIntyre

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Twitch star Jake “Jake’n’Bake” Abramson has revealed he could be “in danger of losing everything” he’s built on his channel after an old IRL clip from more than two years ago was hit with a DMCA copyright strike due to a Kanye West song.

The ongoing Digital Millennium Copyright Act (DMCA) drama sweeping across Twitch has spared no one from its reach. The new Twitch crackdown, which sees streamers pinged for licensed music on broadcasts, is the hot topic in the community right now.

One by one, Twitch’s biggest stars have been sucked into the DMCA drama; Imane “Pokimane” Anys was forced to delete her streaming back-catalog last week, and Michael “shroud” Grzesiek has called for stars to “unite” against the crackdown.

DragonForce’s Herman Li was also banned after DMCA flagged his own music.

Jake'n'Bake has become the latest Twitch streamer caught up in the DMCA drama.
Twitch: JakeNBake
Jake’n’Bake has become the latest Twitch streamer caught up in the DMCA drama.

Now, the latest star to find himself on the DMCA frontlines is Jake’n’Bake. The 30-year-old IRL star is one of the Amazon-owned platform’s biggest stars. He boasts nearly 500k followers, but that may now be in danger.

Jake’n’Bake revealed on Oct. 29 that he had been hit with a copyright infringement from Twitch. The kicker? The clip in question was from a May 9 stream all the way back in 2018, which contained just mere seconds of Kanye West’s ‘Lift Yourself.’

Jake’n’Bake gets DMCA strike for old Twitch clip

“Just to be clear… this is a 30-second clip from two and a half years ago,” Abramson wrote on Twitter soon after receiving the DMCA email.

The Twitch email detailed a “claimed infringement” on Jake’n’Bake’s old 2018 broadcast, where moments of the Kanye West song can be heard. The email warned JakeNBake could have his channel “terminated” if another offense is uncovered.

“It was from an outdoor IRL stream. I probably passed by a shop, or was in a place that was playing the song in the background… I’m now in danger of losing everything,” the Twitch star continued. “How is this even realistic?”

Jake’n’Bake, who admitted on-stream soon after that Twitch is “80% of his life,” is now rushing to download and clear his video back-catalog — 13,00 past VODS worth — in an effort to avoid that next promised DMCA strike.

“The biggest thing for me, and I think a lot of people are the same, because my stuff is IRL, there’s like three years of home videos. I love that they’re all in one place, and accessible,” he explained.

“It’s not like I just played games… for me, it’s like, in my heart, all these memories, and experiences. It’s disappointing because it just got a bit more real.”

“My fear is if I counter-ping this, and it chimes like a little ‘tick’, and some computer just turns at me and goes through everything like ‘f*ck you, f*ck you, f*ck you’… and starts pinging me for everything I’ve done! Maybe I should just delete everything so that can’t get me.”

He added later, “It’s kind of nuts how this is just controlling my life now. This was two and a half years ago! I don’t really know what to do except delete everything, which just sucks. There’s nothing else I can really do.”

The DMCA drama, unfortunately, looks set to continue into the foreseeable future on Twitch, with the platform sticking to their guns on the copyright stance.

We can layout the big names hit by the wave so far ⁠— Courage, BrookeAB, Scump, Ninja, Sonii, Mongraal, Lirik… the list goes on ⁠— and there’ll likely be more caught in the crackdown soon. Twitch has yet to comment on the most recent strikes.