How many followers do you need on TikTok to get paid?

❘ Updated: 2024-02-27T15:32:40

Unsplash/TikTok

If you’ve ever thought about starting to earn money for your TikTok content, you’ll have to know how to make money on the app. Here’s everything to know about how many followers you need to start earning money.

TikTok currently stands at over 1 billion monthly users worldwide, and not everyone can be the next Bella Poarch or Charli D’Amelio. Despite this, the platform has become an effective tool for growing businesses and personal brands.

There are several ways to make money from TikTok, including sponsorships and gifts. Once you reach a certain amount of followers, you can apply for the platform’s Effects Creator Rewards Program.

This is where creators who meet specific criteria can generate income from their videos. Worth noting, though, that funds “ebb and flow” depending on account engagement.

Users can apply for the TikTok Creator Fund in order to start earning

Am I eligible to make money on TikTok?

According to TikTok itself, only the users who meet the following criteria are eligible to apply to the app’s Effects Creator Rewards Program.

You have to be based in the US, UK, France, Germany, Spain, or Italy.
Only users aged 18+ can apply.
You must have at least 10,000 followers.
Your videos need to rack up 100,000 views in the last 30 days before you apply.
Post original content that complies with TikTok’s Community Guidelines.

According to TikTok, rewards are calculated based on qualified views and RPM (average gross revenue per 1,000 qualified views). Your RPM can fluctuate depending on a variety of factors, like video engagement, the authenticity of the content, and region in which your video is viewed.

An influencer with around 2 million followers might make between $9 – $38 per day. Perhaps it’s best not to quit the day job after all!

Users could expect “pennies” if income was generated from views alone

Who are TikTok’s top earners?

Charli D’Amelio, Dixie D’Amelio, and Addison Rae are among TikTok’s current top earners. See the top five below, along with their estimated income per post.

Khabane Lame – $258,500 per post
Charli D’Amelio – $242,700 per post
Bella Poarch — $150,200 per post
MrBeast — $147,700
Addison Rae — $141,800 per post

Check out TikTok’s Effects Creator Rewards Program page for more FAQs!

If you want to learn more about how to use TikTok, you can check out our other guides here: