FaZe Clan announce LeBron's son Bronny James as newest member - Dexerto
Entertainment

FaZe Clan announce LeBron’s son Bronny James as newest member

Published: 30/Aug/2020 20:15 Updated: 30/Aug/2020 20:40

by Theo Salaun

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FaZe Clan have officially announced the newest addition to the organization: NBA legend LeBron James’ son, an avid gamer and highly ranked basketball prospect himself, Bronny James.

Bronny has made a name for himself as a high school basketball player, but has also become renowned for creating social media content and streaming gameplay of titles like NBA 2K and Call of Duty: Warzone. Now, he joins the Philadelphia 76ers’ Ben Simmons as the latest basketball player and gamer to join FaZe in a surprising announcement from an organization that continues to expand its branding portfolio outside of just gaming.

Just ahead of FaZe’s Atlanta Call of Duty team playing in the CDL Championship and just after this week’s addition of Simmons as an investor and brand ambassador, Bronny has been announced as the org’s newest member.

It’s not exactly clear what his role will be, but the high school standout is likely going to be a part-time content creator for the organization as he ramps up his own preparation for college basketball and a chance to play with his father in the NBA.

In his introduction video, FaZe highlighted the 15-year-old star’s basketball play, TikTok content, and various gameplay of his from popular competitive titles Fortnite and Modern Warfare. Bronny has 4.3 million fans on TikTok, 5.4 million on Instagram, and just over 300,000 followers on Twitch.

Like his father, Bronny’s made a name for himself by coupling tremendous basketball play with an off-court personality that is charming and in tune with culture. While LeBron proved to be an attuned real-world businessman as a teenager, making big investments with his NBA money, Bronny has instead invested in content creation — as evidenced by his success as a figure on social media.

This all makes the pairing of Bronny with FaZe Clan feel very sensible. While FaZe uses their hold in the gaming scene to partner with streetwear brands like Antisocial Social Club and invests in nutrition drinks like CTRL, Bronny has used his foundation in the basketball world to engage in gaming content, including a recent Warzone stream with Huskerrs.

For Bronny, this relationship was likely an easy choice. He gets to continue building a marketable presence outside of his high school basketball play and gaming is a perfect complement to the sporting lifestyle.

For FaZe, this is also a no-brainer as the teenager has already proven himself to be a gaming enthusiast and a comfortable, charismatic content creator.

Entertainment

TheGrefg breaks Ninja’s world record for most-viewed Twitch stream

Published: 2/Dec/2020 1:27

by Bill Cooney

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Spanish streamer ‘TheGrefg’ has broken Ninja’s world record for most people watching a Twitch stream during the Galactus Fortnite event.

David ‘TheGrefg’ Cánovas made Twitch history while streaming the Galactus event, which marked the end of Fortnite season 4, when he had more people watching him at once than any other individual Twitch streamer ever has in history.

The Spaniard was watching and reacting to the event, and captures appear to confirm that he reached a total of 660,000 people watching his stream at the same time before Twitch unfortunately crashed.

Twitter: @ArnauVidal
A screenshot showing Grefg surpassing 660K viewers.

The previous record you might remember was held by Ninja from when he teamed up with rapper Drake, where the duo peaked at 635k viewers at once while playing Fortnite back in 2018.

This insane amount of simultaneous viewers in a broadcast was almost double the figures of the previous record, held by  DrDisrespect — now streaming on YouTube — when he had 338,000 during his return stream in February 2018.

Grefg
Grefg looking over his Twitch stats from Dec. 1

Now, the title for most-watched stream on Twitch now belongs to TheGrefg, and while there are no official figures yet, screenshots and clips definitely seem to indicate the streamer managed to bring in than 660,000 people simultaneously.

Grefg was far from the only streamer posting impressive viewer counts during the Galactus event, which actually “broke” Twitch and caused the site to temporarily crash following the big reveal. This is the big reason why the official viewer count, while definitely impressive, isn’t exactly known just yet.

The event itself officially closed out Fortnite Season 4, with the Season 5 update arriving at 9 PM PT / 12 AM ET / 5 AM GMT on Wednesday, December 2, according to Epic Games, with downtime expected to last all the way up to 1 AM PT / 4 AM ET / 9 AM GMT.

After that, the brand new season will kick off, and Fortnite fans — including Grefg — will get to check out all of the new content. Whether the streamer will be able to repeat his impressive record-breaking feat remains to be seen, but we certainly wish him the best of luck.