Finding Michael ‘shroud‘ Grzesiek’s Twitchchannel is proving to be difficult following his shock move to Mixer, with many fans venting their frustrations online.
The mega popular gaming star is best known for his pinpoint aiming in first-person shooter games and has built an incredible following by streaming games.
However, those looking for his Twitch channel on October 25 – a platform he has announced he will no longer be streaming on – have been unable to find it via the search function and it’s unclear as to why that is the case.
Shroud has been stripped of his official Twitch checkmark, despite having millions of followers and subscribers.
Shroud agreed an exclusive deal with Microsoft‘s very own live streaming platform, Mixer, just a day before these issues first surfaced, announcing the move using his official Twitter account. His new Mixer channel already has nearly 350,000 followers.
In that announcement, he stated that it would be a case of: “same shroud, new home”, but it appears that his old home has actually disappeared. The reason behind the problems are unconfirmed at the time of writing and it is possible that it is a technical difficulty of some sort.
It’s worth noting that the channel can still be accessed by searching for it on Google or visiting its web address on Twitch.
Some Twitch streamers are using Shroud’s name in the titles, while channels with ‘shroud’ in the name do appear.
Given the controversial nature of Tyler ‘Ninja’ Blevins’ exit earlier this year – when he was not only stripped of his official checkmark but also had adult content promoted on his channel – fans of shroud appear to be worried that he could be suffering the same fate.
The battle to try and compete with TikTok in the shortform video space has just become less bloody, as two of TikTok’s competitors have merged.
Clash, set up by former Vine star Brendon McNerney, has agreed to buy Byte, the app developed by Vine founder Dom Hofman, for an undisclosed sum.
The purchase, which is in part funded and enacted by a separate round of seed funding for Clash from Reddit co-founder Alexis Ohanian’s Seven Seven Six and two other investors, is an unusual one. “It’s going to put Clash in a whole new ballgame, where we have support I couldn’t even imagine,” says McNerney, who declined to share the amount invested in his company.
Clash is by far the smaller of the two apps, with 500,000 users as of fall 2020, its founder McNerney confirmed. By comparison, Byte has 4.5 million users.
Clash was launched to compete with TikTok, and is now buying out another competitor in Byte.
What’s more, Clash is going to take itself off app stores, encourage its users to migrate over to the bigger Byte, and then rebrand the app as Clash in the coming months.
“It may seem like a confusing move, but Byte has the userbase,” says McNerney. “We have the creative tools, and we want to point people to the future home of Clash.
“The plan over the next few months is to relaunch the Byte app as Clash,” says McNerney. “This relaunch will have all our monetization tools live.”
Byte boasted 4.5m users before the merger.
Clash has placed its focus on supporting creators’ ability to monetize their content — a bugbear many early TikTok users had until the app launched its Creator Fund, which gives creators over a certain size a share of financial funding to keep making videos.
“We’re 100% merging both of these communities together,” says McNerney. “There’s such a fluidity between not just the types of creators, but even the types of content on both platforms. Dom [Hofman] has done such a great job in building these creative tools. The thing we’re focusing on is not disturbing the experience on either of these platforms.”
McNerney admitted the merger took him by surprise. “It’s definitely unusual, and not something we were expecting to have happen,” he says.
Hofman, who was not made available for interview, will not be staying on with Byte, McNerney says. “Him and his team are not a part of this deal. They’re going on to another venture, which is exciting for them,” he explains. “They’ll be making an announcement on that.”
Many apps have launched to rival TikTok, but Clash and Byte have joined forces to help bolster shortform video content.
Hofman and Byte were convinced to sell up because of the pro-creator stance of Clash, the latter’s owner says. “It was something they had been considering but hadn’t necessarily made any move on,” he says.
The whole process of the deal took place in “a few weeks.” “It happened rather quickly,” says McNerney. Negotiations didn’t begin until 2021.
“We’re going to be working in the next month or two integrating all our tools [into Clash],” he adds. “We want to make sure the user experience is largely unedited as far as what Byte users can expect. There are tons of them and we don’t want to disturb their experience.”
McNerney’s goal isn’t necessarily for the newly-merged app’s five million users to take on TikTok’s 690 million users worldwide. “To be explicit, Clash is the monetization platform,” he says. “What we see as a massive missing pillar in the shortform video world is a place where creators can monetize.”