Here's Why Virtus.Pro Has Changed Its Logo and Jersey Colors - Dexerto
Business

Here’s Why Virtus.Pro Has Changed Its Logo and Jersey Colors

Published: 8/Aug/2018 16:01 Updated: 8/Aug/2018 16:03

by Ross Deason

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Virtus.Pro has unveiled an all-new color scheme for its logo and team jersey, and explained the reason for the drastic change.

The new purple and green coloring is part of the Russian esports organization’s partnership with the mobile telecommunications, MegaFon.

Beginning at the Dota 2’s The International 2018 all Virtus.Pro lineups across all games will represent their team in MegaFon’s brand colors.

Virtus.Pro

Roman Dvoryankin, Virtus.Pro General Manager, explained that the deal with MegaFon is hugee step in the right direction for Virtus.Pro and Russian esports as a whole:

“Our partnership with MegaFon is a crucial stepping stone for Virtus.pro and the entire Russian esports scene. As the level of a professional esports culture rises in Russia, an alliance with the country’s leading telecom company further empowers the rapid development dynamics. I’m pleased to see MegaFon choosing us as the undisputed leaders of the region amidst the ever-increasing global integration in our industry.”

Dvoryankin also hinted towards more major changes to the team’s image that will be coming in late 2018 to celebrate Virtus.Pro’s 15th anniversary:

“As early as November, in celebration of Virtus.pro 15th anniversary, we will reveal the changes to the team’s image starting from 2019 onward”.

The green and purple Virtus.Pro logo and jersey will be run until “the end of the year”.

With a strong following in the likes of Counter-Strike: Global Offensive and Dota 2, the new VP jerseys just might be treated like “limited edition” item and fly off of the shelves in no time.

Business

Team Heretics separates esports and content with rebrand

Published: 22/Oct/2020 19:03 Updated: 22/Oct/2020 17:09

by Adam Fitch

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Popular Spanish organization Team Heretics have unveiled a new logo and a clear division between their esports and content efforts.

Hoping to transcend the “niche of competition,” Team Heretics places importance on other aspects of gaming like content creation. This is demonstrated by their 1.4m subscribers on YouTube and large roster of creators.

The new logo retains some elements of the old version, ensuring some familiarity. It takes the hooded figure from the original design and incorporates it into a shield, honoring the past of the organization while welcoming a new era.

Interestingly, the new logo bears a resemblance to that of the Los Angeles Guerillas — one of the 12 franchises in the Call of Duty League.

Team Heretics 2021 Jersey
Team Heretics
Team Heretics have a new jersey for the 2021 season.

The decision to split the two departments is uncommon in esports. The standard procedure, like what Team Heretics has done until now, is housing both their competitive endeavors and their entertainers under one identity.

Team Heretics had been successful in using that approach up to this point. The popular Spanish org counts adidas, KFC and G FUEL as partners, among many others. They have almost 800,000 followers on Twitter alone, too, with a hugely dedicated fanbase, particularly in their home country.

Team Heretics Old Logo
Team Heretics
Team Heretics leave their old, well-known logo behind.

Team Heretics houses competitors in Counter-Strike: Global Offensive, Fortnite, and Rainbow Six Siege, as well as having content creators housed in mansions.

On October 21, the organization released a video showing off their new content creation mansion in Argentina and achieved over 500,000 views in just 24 hours.

There’s always a risk when changing your company’s identity, especially when you have spent years building brand recognition with fans. The jury is out on whether Team Heretics’ passionate legion of fans will accept the new look and approach to esports and entertainment.