Kanye West fans say rapper ‘owns Taylor Swift’ amid $19 million profit from Super Bowl

Bee Delores
Kanye West performing in concertWikimedia Commons, Jason Persse

Kanye West claimed he made more than $19 million from his low-key Super Bowl LVIII ad, and fans rallied behind him.

Kanye West took an unorthodox approach to his Super Bowl LVIII ad. Promoting his YEEZY line, the rapper essentially vlogged with his fans in an up-close-and-personal approach that many called “goated.”

West’s delivery and execution have done the trick, it seems, as the rapper says he made $19.3 million from his ad. On Instagram, Ye shared a screenshot of a text message, seemingly from his accountant, that breaks down the items sold, conversion rate, and total profit. He sold nearly 300k pairs of YZY pods, as well as tens of thousands of shirts and pants — all sold at just $20 a pop.

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When he shared the text, he captioned, “The people have spoken.” Fans immediately flocked to the post to share their congratulations and words of encouragement. They were also swift in putting another pop star under the fire.

Kanye West at MomaJason Persse, Wikimedia Commons
Ye performing in concert

Fans quickly rallied behind Kanye West in the comments

Kanye West fans congregated in the comments section, and many had some choice words for his critics, as well as another major superstar. “You own Taylor Swift,” wrote one fan.

“Six Taylor Swifts,” another echoed.

Some fans noted how Kanye was “proving that they can’t cancel him or the culture.”

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“He made graduation. Can’t be canceled,” another proclaimed with three applause emojis.

Others expressed how blown away they were over the $19.3 million. “Imagine it wasn’t $20…. This man for the people,” said a user.

“You said you’d release merch & dirt cheap after the GAP/ADD deal and stood on business…. My [goat],” praised another.

“When I see sh*t like this, I totally understand why Ye don’t give af bout anything. 19 mill in one day… I wouldn’t either,” expressed a separate fan.

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“RIP to the people who paid $200 for YEEZY pods,” quipped another.

Kanye West’s $19 million profit from his Super Bowl ad comes mere days following the release of Vultures 1, a joint effort with Ty Dolla Sign. After it appeared the album failed to materialize, the album flew into streaming services late afternoon on February 9.

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About The Author

Bee has been working in the digital media space for a decade. Their work can be found in American Songwriter, Billboard, and Grammy.com. In addition to music writing, they can be found penning editorials about their favorite spooky movies. You can contact them at bee.delores@dexerto.com