League of Legends players raise $6m in Dawnbringer Karma sales
Riot GamesLeague of Legends players have managed to raise $6 million for the Social Impact Fund, which will be distributed to a number of non-profit organizations around the world as voted by the community.
The Dawnbringer Karma skin joined the League of Legends’ roster back in December 2019 as the game’s 1000th skin. The momentous occasion was put to good use though, with proceeds from the skins sale in December and January going towards charity.
The month-long drive was successful, helping raise millions of dollars for Riot’s Social Impact Fund, and now players will have a chance to choose where that money goes.
Last year, players from around the globe rallied to support 20 impactful nonprofits with Dark Star Cho'Gath. For this year's charity fundraiser, we're making our 1,000th skin extra special by donating 100% of the proceeds from Dawn Bringer Karma. https://t.co/rFaX2ThqAe pic.twitter.com/7iJ5BVcxTv
— Riot Games (@riotgames) December 12, 2019
Riot has announced that the Dawnbringer Karma skin drive raised $6 million for charity during its month-long stint in the shop. Now, that money is going back into the community.
46 non-profit organizations have been selected based on being “effective, impactful, and working on meaningful issues in their local communities.”
Players will get to vote for one of three partners in their region, with the winner receiving 50% of their regional fund. The other two non-profits will receive 25%, and all organizations will be guaranteed $10,000 at the very minimum.
We’re calling on YOU to vote for your preferred regional nonprofit.
Voting lasts from April 10th-April 23rd and you'll see 3 options to choose from in the League client.
Find more info here! 👇https://t.co/CAJPDNwutk pic.twitter.com/BdYgEPSeZU
— League of Legends (@LeagueOfLegends) April 10, 2020
Riot are hoping that League players will continue to support initiatives like this that help not just communities around the globe, but in their backyard too.
“We believe that leveraging our platform to give players agency in choosing the causes that matter most to their local communities is incredibly meaningful, and hope to continue finding opportunities to empower our players to give back in ways that resonate with them,” said Dylan Jadeja, President of Riot Games.
Players will have from April 10 to April 23 to log into the League of Legends client and choose their preferred non-profit.
Riot GamesThe Dawnbringer Karma initiative is a follow-on from the Dark Star Cho’gath campaign. The skin, designed by Make-A-Wish recipient Bryan, was sold to players to help raise money for charity. The drive was successful, with another $6 million being raised for over 20 organizations.
Riot has raised over $20 million for charity thanks to players’ generosity, and it’s unlikely to stop. The next Social Impact Fund campaign is yet to be announced, but we will let you know when you can help chip in.