Major League Gaming co-founder forms Electronic Sports Group - Dexerto
Esports

Major League Gaming co-founder forms Electronic Sports Group

Published: 27/Nov/2018 19:25 Updated: 27/Nov/2018 20:17

by Alan Bernal

Share


In a joint effort, leading industry names from both esports and traditional sports announced the creation of a global esports advisory firm, Electronic Sports Group (ESG) on November 27.

Major League Gaming cofounder and Overwatch League pioneer, Mike Sepso is partnering up with former NBA and IMG executive Bobby Sharma to create an all-encompassing firm that “will deliver strategic business advice to senior management at clients across the advertising, finance, sports, and media industries.”

The esports scene is growing at a rapid pace, and ESG will look to guide smaller or upcoming ventures in the right direction in terms of appropriately assessing the best avenues for growth.

Bobby Sharma/TwitterBobby Sharma is an international sports business leader who has worked to bring sports and sports media to the forefront.

“Bobby and I envisioned Electronic Sports Group to provide a level of expertise and strategic insight that is missing in esports. Our team combines an extensive network of relationships, with deep institutional knowledge, and seasoned operational and transactional expertise to deliver a superior level of service for clients,” said Sepso.

The new firm has also partnered up with seasoned HBO Sports and World Esports Association (WESA) Ken Hershman to redesigning how esports and media relate to each other.

ESG marries some top talent from both aisles of sports media, but it’s also partnering with Sports Media Advisors (SMA) who has been a leading player for global brands including the NFL, MLB, UFC and more.

Esther Lin/SHOWTIMEKen Hershman has partnered with ESG to better integrate all things media into esports.

The firm is also working directly with Nielsen to provide insights on fan engagement that will help distinguish to clients which markets or sponsorship routes to promote. The group aims to bring out the “full economic potential” in esports that they believe is present, but untapped.

“Esports commands a massive, global audience that’s well over 400 million strong, primarily 18-34…,” Sharma said. “Whether to better connect their core products with the esports community, or to find growth opportunities within the space, traditional sports stakeholders can no longer afford to wait on the sideline.”

ESG will look to provide integral decision-making and planning for the esports scene as a whole to take the industry and its potential to new heights.

TV + Movies

Ellen Page starring in controversial new movie about sexism in esports

Published: 31/Oct/2020 17:04

by Luke Edwards

Share


Oscar-nominated actress Ellen Page is set to star in an esports feature film ‘1UP’. The comedy features an athlete who, with the help of a veteran coach, forms an all-female esports team after she’s forced out of her college’s roster.

Page won an Oscar nomination for playing the title character in the 2007 hit ‘Juno’ and has appeared in movies like Inception and X-Men: Days of Future Past. She also featured alongside Willem Dafoe as telepathic teenager Jodie in the 2013 game Beyond: Two Souls.

The new movie, 1UP, is set to include Paris Berelc as the excluded gamer. Berelc is probably best known for her role in Adam Sandler’s spooky comedy Hubie Halloween.

This is Buzzfeed Studios’ first-ever feature-length film, so they’ll be desperate to make sure it’s a hit to put their name on the map as a legitimate studio.

Fox Searchlight Productions
Ellen Page was nominated for an Oscar for her performance in 2007 movie Juno

What we know about ‘1UP’ so far

According to The Hollywood Reporter, Berelc’s character, Vivian, quits her college esports team after being subject to sexism from her male teammates. With the help of Page’s “enigmatic coach”, she assembles an all-women’s team to compete with the boys.

Which esport the movie is set around remains in question, but it’s all part of Buzzfeed’s mission to create “socially relevant” movies for “millennial and Gen Z audiences.”

Studios creating movies like this is another sign of esports moving further into the mainstream – provided it’s successful, of course. But, whether this movie is a very positive reflection on esports or not remains to be seen.

Reactions to ‘1UP’

The premise has provoked some controversy, with some fearing the comedy elements could detract from a serious issue.

Games and comics writer Zoë Quinn sarcastically labeled it “fun” – when the topic at hand isn’t.

Production is expected to begin in November, meaning we’re going to be waiting a while to see it on our screens. Regardless, as one of the first major feature films based around esports, it’s going to be worth keeping an eye on.