Valkyrae’s RFLCT brand ‘effectively terminated’ after skincare launch backlash


Rachell ‘Valkyrae’ Hofstetter’s RFCLT skincare line website and products are no longer available as the brand has been ‘effectively terminated’ amid the backlash. 

Ever since she first announced her RFCLT skincare line on October 19, Valkyrae has been faced with constant backlash due to some of its claims.

She’s broken her silence multiple times since and even flirted with the idea of leaving the contract.

Now, the products have disappeared from the internet. Both the RFLCT website has been taken down, and the products have been removed from ULTA’s online store — RFLCT’s retail partner.

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Valkyrae RFLCT PromotionRFLCT
Valkyrae’s controversial RFLCT skincare line has been removed from online stores.

Twitter user ‘luminirae’ was one of the first to point it out on social media.  “The website restarted to timer again for the RFLCT site is gone. What could this mean?” they wrote.

The conversation continued on other social media platforms too as fans quickly suggested that the products had been axed.

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As of October 30, the RFLCT site has been updated with a statement noting that the products are “no longer available” for purchase. “While we believe in the formulations created, after further reflection, have decided to move forward on new paths, effectively terminating the RFLCT brand,” they say.

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Screenshot from RFLCT site with statement on beauty productsScreenshot: RFLCT
The RFLCT brand is no more.

On November 2, Valkyrae returned to YouTube and confirmed she’d cut ties with the company. “RFLCT is no longer, we officially separated, without a lawsuit! They pulled all their products out of 400 stores” she said.

“It was a clean break. It took a long time, all the lawyers and stuff, but we did it. I’ll never forget. I got really lucky that there wasn’t a lawsuit, but I do think that I have mental damage from all of this, for sure.

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She also revealed the situation has put her in a “terrible mental place,” which prompted her to seek therapy.

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