T-Series boss calls out PewDiePie after winning YouTube sub war - Dexerto

T-Series boss calls out PewDiePie after winning YouTube sub war

Published: 4/May/2019 11:06 Updated: 4/May/2019 14:44

by Connor Bennett


The chairman behind Bollywood production company T-Series, Bhushan Kumar, has revealed why his channel didn’t want to go head-to-head with PewDiePie in the battle for YouTube supremacy, but was forced to. 

For the latter half of 2018, and the better part of 2019, Felix ‘PewDiePie’ Kjellberg had been locked in a war with T-Series to keep his spot atop of the YouTube throne.

While many may think that the battle between the two channels would be all about glory and bragging of rights of being number one, for T-Series especially, it wasn’t really that way. The new-found success for T-Series only came because of Pewds’ continual mocking of the ‘fight.’

PewDiePie / YouTubePewDiePie held T-Series off for as long as he possibly could.

T-Series responds to PewDiePie’s comments

In an interview with Quartz India, T-Series chairman Bhushan Kumar revealed why his channel decided to get into the fight with PewDiePie, and what fallout the victory has had. 

“We were never in this tussle to become number one or two with anyone. But all along there were these sarcastic comments from PewDiePie. And that’s how we decided to respond to the comments. I launched the #BharatWinsYouTube campaign, seeking more subscriptions from Indians.”

However, the T-Series boss noted that the success hasn’t changed all that much on the commercial front of the channel but, instead, has changed the perception of the company – picking up a global audience instead of just growing domestically.

in.comT-Series were seemingly happy with their own business before PewDiePie came along.

The Bollywood-based channel was able to dethrone the Swede back in April and has since run up the score, growing the gap between the two channels to a chasm that not even PewDiePie will be able to pull back.

Being able to grow a channel on a global scale, will, of course, help in some capacity when it comes to growing the commercial side of the business. However, being able to sustain the new success will have an even bigger impact.

Pewds called time on the ‘sub war,’ by retiring the ‘Subscribe to PewDiePie’ message that had helped him grow in the fight because it had spiraled way out of control. 

It remains to be seen if T-Series’ ability to win the war with PewDiePie will help them roll the momentum into becoming a real global powerhouse, or if viewers will go away once the Swede moves on to his next battle.


KSI calls out Jake Paul after YouTuber KO’s Nate Robinson in boxing bout

Published: 29/Nov/2020 5:19

by Andrew Amos


It’s been no time at all, but Olajide ‘KSI’ Olatunji has already called out Jake Paul ahead of their prospective bout at Madison Square Garden, saying that after his performance against Nate Robinson, Paul stands no chance.

It was the fight everyone had their eyes on November 28. On the undercard of Mike Tyson vs Roy Jones Jr, YouTuber Jake Paul was set to bout with NBA star Nate Robinson.

What we got instead was a bloodbath. Robinson was trounced by Paul, getting knocked down multiple times before Paul laid the final blow in the second round. Robinson barely laid a glove on Paul despite coming out all guns blazing.

While millions watched, there was one spectator on the sidelines with more on the line than most ⁠— Jake Paul’s next prospective opponent, KSI.

The YouTuber has already faced off against Paul’s older brother Logan, beating the American not once but twice. Jake fancies his chances a little bit better, but KSI wasn’t impressed by the younger brother’s skills against Robinson.

As soon as the fight ended, KSI already started the war back up with the Pauls. “I saw nothing special from Jake lol. Soon come,” he said on Twitter.

The thinly-veiled threat at Jake Paul is alluding to their prospective bout at Madison Square Garden, pending the current global situation.

Paul has been pretty vocal about making sure the fight goes ahead, saying he has a point to prove against the British YouTuber. “KSI vs Jake Paul is 100% gonna happen. If I die without that happening, I would be so upset. It has to happen, for the culture,” he said in September.

While Paul didn’t direct address KSI post-fight ⁠— instead calling out Conor McGregor for a bout ⁠— the rivalry between the two YouTubers is fierce.

One can only hope they do actually make good on their promise and get in the ring.