Summit1g threatens to stream less because of his "toxic" Twitch chat - Dexerto
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Summit1g threatens to stream less because of his “toxic” Twitch chat

Published: 3/Sep/2020 11:41

by Daniel Cleary

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Twitch star Jaryd ‘Summit1g’ Lazar has revealed that he’s considering taking a break, explaing that “toxic” Twitch chat has made streaming much less enjoyable for him lately.

Summit1g is known for his ability to entertain viewers on a wide variety of games and has consistently been one of the top streamers on Twitch in recent years.

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However, the popular content creator revealed that he may soon be taking a break from the streaming platform, during one of his latest Fall Guys’ broadcasts.

Summit1g looking at camera
Summit1g, Twitch
Summit is seemingly considering taking a break from streaming on Twitch.

In a recent Fall Guys tournament with Shroud, Summit1g fell short on the “See-Saw” course early into their run and responded to those in his chat who were criticizing his play, revealing that he was considering taking some time off.

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“You guys really know how to suck the fun out of things bros, thanks,” he replied, “I think it’s just a good time to announce that I think I’m going to take some more time off the stream, couple days a week.”

The streamer explained that even games like Fall Guys had become unenjoyable for him, “I feel like this is the line, we’re playing Fall guys, dude. If I can’t have fun playing Fall Guys with you, I really don’t know what I can anymore with.”

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Summit1g also threatened to leave the site entirely after his contract is up, “Twitch has taken quite a turn and if you can make this s*** unenjoyable, I don’t know how much longer I want to be on the site, might just run this contract we’ll see.”

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“It’s not just this, this is just the icing on the cake from how it’s been for a long time,” he explained, “Twitch has been a joke for a while when it comes to the new toxicity of it.”

His partner in the tournament, shroud, expressed a similar sentiment, complaining about the toxicity across Twitch chats.

“I used to stream because it was more fun to stream than play by myself but now if you think about it, I would have a much more enjoyable time playing with these dudes by myself off-stream,” Summit also admitted.

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He later revealed that he has tried features such as Twitch’s permanent sub-mode to help make streaming more enjoyable but admitted that his chat would then move too slow for his liking.

While it remains unclear what exactly Summit1g has planned for his future on Twitch, he seems certain on taking more days off streaming for himself.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.