Stranger Things' Noah Schnapp responds to claims he used a racial slur - Dexerto
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Stranger Things’ Noah Schnapp responds to claims he used a racial slur

Published: 26/Aug/2020 19:47

by Virginia Glaze

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Stranger Things star Noah Schnapp has come under fire after a controversial video resurfaced that showed the young actor singing a song with a racial slur, which he claims he replaced with another word.

Noah Schnapp is famous for his role as Stranger Things’ Will Byers, having debuted in season one as a character in the famous Netflix show that is now approaching its fourth (and thankfully, not final) season.

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Despite his popularity, Schnapp has become the subject of controversy, after a video surfaced that showed the actor singing along to Chris Brown’s and Lil Dicky’s comedic song, “Freaky Friday,” which details the journey of Jewish rapper Lil Dicky waking up in Chris Brown’s body.

The song features a humorous line that asks whether or not he can “say the n-word” — a line that Schnapp repeated in the video as he sang along with friends.

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Schnapp has since come under fire for the viral clip, and issued an apology to social media, where he clarified that he replaced the actual racial slur with the word “neighbor.”

“Recently, a video from last summer has gotten out of me singing the word ‘neighbor’ over the n-word,” Schnapp explained. “I would truly never say the n-word and I’m not [that] type of person. Using the word ‘neighbor’ was just something me and my camp friends did.”

Noah Schnapp apologizes for a viral video that surfaced in August 2020.
Instagram: noahschnapp
Stranger Things star Noah Schnapp released a lengthy apology post after fans took issue with a year-old video that surfaced in August 2020.

While Schanpp also acknowledged that he shouldn’t have replaced the word altogether, critics are still taking issue with his apology post, with many decrying the young actor for using a substitute word instead of just remaining silent.

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“Even if he was saying neighbor, it’s disgusting,” one commenter wrote via YouTube.

“Whether he said neighbor or the n-word, it wasn’t right,” another chimed in. “I expected better from him.”

Commenters express disgust at Noah Schnapp's apology post.
YouTube: Cartier Tea
Commenters were not pleased with Schnapp’s explanation for the viral video that showed the actor singing along to Lil Dicky and Chris Brown’s “Freaky Friday.”

Schnapp, a 15-year-old, has long been a beloved member of the Stranger Things cast, which features a slew of teenaged stars in Gaten Materazzo, Caleb McLaughlin, Finn Wolfhard and Millie Bobbie Brown, among others.

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However, it seems that fans are now seeing the youngster in a different light — in spite of his sincere and lengthy apology for the year-old video.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.