LIRIK proposes new Twitch channel to unify top streamers

Brad Norton
Twitch streamer lirik

Popular Twitch streamer Saqib ‘LIRIK’ Zahid has pitched a new idea that aims to bring all of the biggest personalities together on a unified channel for a good cause. 

LIRIK has long been one of the biggest streamers on Twitch. Closing in on three million followers, his channel ranks as one of the most popular on the Amazon-owned platform. Though in an attempt to help Twitch, he’s willing to help build out an entirely new channel.

When streamers end their broadcasts for the day, more often than not, they’ll look to host someone else. From other big names to up and comers, hosting can be a major boost to any given channel. Whether you have 1,000 viewers or 100,000, sending your audience across injects a healthy dose of viewership.

LIRIK wants to see the hosting feature used in a brand new way. Rather than hosting each other for personal gains, the biggest streamers could all have one unified channel to host instead. Here’s how it would work.

With a fresh channel set up, “all big streamers” would drive their viewers over to it. “The whole purpose” of this newfound channel, according to LIRIK, is “to watch ads.” With potentially thousands of viewers all in one place at any given time, ad revenue would be in a constant flow.

All of this cash piling up would then go to charity, LIRIK explained. “Could maybe even show the [money] in real-time. Could bring all audiences together for one goal.”

“Why not?” LIRIK asked. One major host from a single popular streamer could bring in thousands of dollars for charity. Let alone all of the biggest names working together and consistently sending their viewers over to the ad-based channel.

Obviously, viewers wouldn’t be there for the content. No one wants to sit through hours of ads on end. But even one massive host could be enough to make this pitch worthwhile. It turns out that many other big names are right behind LIRIK in supporting the idea.

Twitch ads
Could a full channel of Twitch ads be just what the platform needs?

“This is why you get paid the big buckos,” G2 esports owner Carlos ‘ocelote’ Rodríguez Santiago replied.

“I love this idea,” popular Destiny 2 streamer ProfessorBroman followed up.

LIRIK made a point that no one would ever actually feature on the channel. Big-name streamers wouldn’t have to promote it or take over the channel in a hosting role. “It is a neutral ground,” he explained. “No one gains clout or anything from the channel. Neutral zone.”

Whether or not Twitch ever gets behind the idea, remains up in the air. It could certainly be a great incentive and a positive space on the streaming platform. 

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About The Author

Brad Norton is the Australian Managing Editor at Dexerto. He graduated from Swinburne University with a Bachelor’s degree in journalism and has been working full-time in the field for the past six years at the likes of Gamurs Group and now Dexerto. He loves all things single-player gaming (with Uncharted a personal favorite) but has a history on the competitive side having previously run Oceanic esports org Mindfreak. You can contact Brad at