How much are top Twitch streamers really making? Disguised Toast has the answer

Published: 5/Oct/2018 23:38 Updated: 3/Apr/2019 22:43

by Virginia Glaze


Popular Hearthstone player and top Twitch streamer ‘Disguised Toast’ broke down his earnings on the platform in a recent YouTube video, which revealed some pretty major numbers.

Toast explained that streamers generate revenue in four different ways – through donations, subscriptions, advertisements, and sponsorships.

While donations and advertisements are fairly straightforward, Twitch’s subscription system features multiple tiers, which are then split either 50-50 or 70-30 with streamers depending on their status with the company.

Ninja, for example, is a top-tier streamer with over 121,000 subscribers – which means that he earns around $423,500 a month through subscriptions alone, according to Toast’s calculations. Shroud, on the other hand, reels in around $148,750 through subscriptions.

Those numbers don’t even count higher tier subscriptions, which range from $9.99 – $24.99, if offered by a partnered streamer.

Streamers can also make dough through sponsorship deals, such as being paid to play a certain game on stream. Streamers can earn as much as one cent per hour, or one dollar per viewer – which can add up to massive amounts of money through larger audiences.

Toast himself stated that he could make up to $10,000 through sponsored streams, due to his general average of 10,000 viewers.

However, many factors can go into how much partners get paid, from the amount of money a company offers them to how large (or generous) their audience is.

Toast himself makes around $2,500 monthly through donations and around $4,000 through advertisements (without spamming the ad button). Combined with his subscriber revenue, this adds up to quite a pretty penny in one month.

In sum, Twitch’s top streamers likely aren’t hurting for funds – but their deep pockets are ultimately thanks to their fans.


Twitch’s new stream “Boost” feature raises concern for smaller channels

Published: 3/Dec/2020 2:26

by Alan Bernal


Twitch is rolling out a new feature for eligible channels called “Boost this stream,” with the hopes of giving people an avenue to be featured on “highly visible parts” of the platform. However, there are concerns it’ll be damaging for the smaller streams trying to get noticed.

The new Community Challenge requires viewers to pool their Channel Points to unlock the reward. Streamers will get notified once the challenge is available on their channel, then will relay that to their community to start chipping away at the progress bar.

But there are concerns about its application. It’ll be on Twitch’s discretion for who gets to run the promotion as well as the target number to hit before a channel can be successfully Boosted.

The only hard number guideline with ‘Boost this stream’ is the 2,000 point limit that each user can contribute per day. Since individual streamers don’t know what their Boost target will be, some suggest this will be an easy feature to exploit.

“How is not going to be abused by larger streams with more viewers, and therefore a bigger pool?” one person wrote. “IMO channel points devoted for use with a Community Challenge should be weighted in value depending on viewership.”

Twitch responded saying “the amount of Channel Points required to successfully boost a stream is scaled with the size and viewership of the channel,” though a clear metric of how the cap increases wasn’t made available.

Another issue raised was the way Twitch would consider someone to be a ‘small streamer,’ seeing as they’ll be the likely candidates to receive the chance to get Boosted.

If it’s going by viewer count, then small streamers can be anything from 2-10 average viewers to 100-2000 live watchers per session. If it’s going by follower count or subscriber count, then that has its own implications as well.

But Boost is a wholly experimental feature that has a lot of variables still being workshopped. For example, in the FAQ, Twitch says that everything from what’s considered as a high visibility part of the site to who the feature is available as it rolls out could change.

As the company gets this feature into more users’ hands, expect Twitch to make adjustments depending on how Boost gets received throughout December.