How Logan Paul could be making $20 million a year - Dexerto
Entertainment

How Logan Paul could be making $20 million a year

Published: 11/Jun/2020 13:47 Updated: 11/Jun/2020 18:43

by Calum Patterson

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YouTuber Logan Paul is as popular as he is divisive, but his successful career, first on Vine, then YouTube, has made him one of the richest internet entrepreneurs ever. According to one in-depth estimate, Paul could be pushing the $20 million a year mark.

Some of this revenue is through the ads on his videos, but what has set Logan apart from countless other big-name YouTubers is his diverse revenue streams.

As explained in a video from Paddy Galloway, a channel focused on the business side of YouTube, Logan Paul’s strategies and methods for becoming a multi-millionaire from the platform are somewhat unique.

Logan and Jake Paul
Instagram: jakepaul
Logan and his brother Jake are two of the most popular YouTubers.

Logan Paul’s ‘Superfans’

In one interview, Paul claimed to have made $3 million in a matter of three days, thanks to sales of his Maverick merchandise.

Galloway explains that this is achieved largely through the creation of ‘superfans’. These are supporters who are more than just the casual viewer or even an avid fan. These are the fans for whom being a Logan Paul fan is part of their identity.

In one example, a Logan Paul merch ad features no mention of the clothing items at all, and rather focuses on the ‘movement’ or identity of his Maverick line.

How much does Logan Paul make?

In total, Galloway estimates that Logan Paul is making around $20 million a year in revenue, not accounting for any costs or debts incurred in running his businesses. Estimates on his net worth fall just below this figure, at $19 million. It should be noted that Logan himself has disputed this figure, claiming it is an overestimation.

Logan’s revenue streams go beyond just YouTube and merch. He also runs a popular podcast, which will in turn generate streaming revenue on platforms like iTunes and Spotify.

Additionally, featuring sponsors in videos directly can earn a YouTuber with his following tens of thousands every video.

The Maverick Club

One of the key points in Galloway’s video though, focuses on Logan’s ‘Maverick Club.’ This is seemingly the perfect way to monetize these so-called superfans, by providing a paid-for subscription service, which grants access to exclusive vlogs, merch, giveaways and discounts.

Crucially, as a totally digital product, regardless of how many people sign up, the costs remain the same. “It doesn’t require any additional work for every additional customer,” Galloway explains. Compared to regular merchandising, which has intrinsic costs involved in production, shipping, and stock, these digital products don’t suffer from such drawbacks.

Galloway predicts that the Maverick Club could make Logan one of, if not the richest YouTuber ever, as he is working out how to better monetize his dedicated audience.

Entertainment

xQc explains why his 7-day Twitch ban was actually a good thing

Published: 25/Nov/2020 23:59

by Michael Gwilliam

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Felix ‘xQc’ Lengyel finally returned to streaming after receiving a massive seven-day ban for his role in a Fall Guys Twitch Rivals stream sniping controversy. However, according to the French Canadian, the ban was actually good for him.

xQc’s return to Twitch was met with some huge numbers, with over 100,000 viewers packed into his chat.

With such a massive audience, Lengyel explained how, while he expected to be criticized for his actions, he was shocked at how some folks didn’t want him to improve or get better.

“Seeing people not wanting you to move or not wanting you to go past the hurdles, it’s almost like they’re living through you,” he explained. “There’s a lot of them.”

xQc's Twitch viewers upon his return
Twitch/xQcOW
xQc’s return stream was pulling in huge numbers.

According to the former Overwatch League pro, even after he apologized for his actions, some people were still attacking him for silly reasons.

“‘Oh no, not good enough of an apology, I hope you get perma-banned,’” he paraphrased of his haters. “I hope nobody gets perma-banned and there are people I really dislike in the content creator space, and I wouldn’t want them to get perma-banned.”

His reasoning for this is because he believes people can come back and do better. But he also addressed people claiming that Twitch was using him as an example.

“I don’t think bigger streamers get preferential treatment. And I think that was a good showcase of it,” he added. “I think, out of all the other instances, I think that was a good showcase of me not getting preferential treatment. If anything, I got the full juicer. Seven-day whole thing and I got clapped.”

Twitch has often been accused of giving some larger streamers better treatment than others on the platform, so this was a refreshing revelation from the Laval-born Lengyel.

“Even if, let’s say, I was being used as an example, and they put me out there as an example of doing a bad thing, that’s fine,” he continued. “That’s fine because when we come back, I can also be an example of doing better.”

Hopefully, xQc can make good on this challenge to himself and actually become better, just as suggested.