Former Twitch executive explains why the Ninja pre-roll situation will keep happening - Dexerto

Former Twitch executive explains why the Ninja pre-roll situation will keep happening

Published: 28/Dec/2018 23:52 Updated: 29/Dec/2018 0:18

by Alan Bernal


Twitch’s latest ad initiative for a New Year’s Eve broadcast event was met with incredible disdain from other content creators on the platform, but it sounds like the trend is likely to continue according to a former executive of the site.

The cross-promotional event between Twitch, Tyler ‘Ninja’ Blevins and the many sponsors queued up for the night’s festivities have taken precedence over what many feel was the main pull of the broadcasting site, and Former Twitch VP Justin Wong feels this could be the new norm.

In a series of tweets, Wong detailed what might have caused the streaming giant to “break” its policies on advertisements as it relates to companies who buy into ads and the individual streamer.

A recurring feature on smaller channels is its focus on community building and retained viewerships. But adverts such as the one employed by the NYE event will promote “channel-switching” which will go far to damage creators’ ability to foster unique audiences.

Wong made the distinction between event advertising and channel advertising, suggesting that Twitch’s main goal for the ad-roll and their overall strategy for commercializing the NYE event is to grow exposure for the site.

“So the strategy of pushing event advertising to Ninja’s channel is a good thing. It’s what everyone wants,” Wong said. “And since Twitch already runs advertising for other events as part of campaigns, I can see whoever put this together rationalizing ‘It’s an event. It’ll be fine.’”

As controversial as the strategy might prove to be, Wong says that the move will inherently be a part of Twitch’s future as streamers garner larger audiences that ad agencies will want to buy into.

Ad policies that prioritize larger revenue growth over fostering community relations will continue to plague the site as Twitch continues to become more “Amazon,” according to Wong.

He believes the streaming site will continue to hurt itself as long as it makes its creators and audiences a secondary concern over revenue.


Charli D’Amelio defends Addison Rae, tells TikTok haters to “shut up”

Published: 29/Oct/2020 1:01

by Virginia Glaze


TikTok queen Charli D’Amelio has had enough of internet critics, telling trolls to buzz off in a pointed Instagram Live broadcast where she defended names like Addison Rae against body-shaming users.

It’s no secret that the internet can be a brutal place. The advent of social media has allowed people from all over the world to connect with one another, for better or for worse — and not everyone has a positive outlook on life.

From the average Instagram user to social media stars like Addison Rae, it seems that no one is above criticism from internet trolls, causing some users to completely lock down their accounts while others have learned to handle the negativity with a swift block.

Not everyone can drown out the negativity, though, especially if there’s a lot of it, and it seems that Charli D’Amelio has taken notice of quite a few negative comments about her fellow TikTokers.


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the link in my bio has lots of information about what is going on in the world and how you can help!!! please check it out!! 💕

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“Quite honestly, I know I look good,” Charli said while doing her makeup in an October Instagram Live. “Addison should know she looks good. Maddie should know she looks good. Cynthia should know she looks good. Like, shut up!”

“Keep it to yourself!” she continued.

“If you don’t have anything nice to say, don’t say it at all. People say like, such rude things to like, Sissy Sheridan. Sissy is so beautiful. Literally one of the most beautiful girls I know. You’re mad that she doesn’t cuss? How is that affecting you?”

“Even like, Bella Poarch,” the TikTok star added. “She uses the face zoom filter, and she looks good doing it. You guys gave her the likes. Don’t go back on what you said, because she has a lot of followers.”


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[SWIPE] #charlidamelio had enough of people’s antics!😩 she also mentions cynthia, addison, madi, and sissy!

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It’s no secret that the celebs she mentioned have been getting quite a lot of backlash lately; from Bella Poarch being accused of acting childlike on purpose to trolls body-shaming Addison Rae’s curves, it looks like Charli has simply had enough of the negativity.

She’s not wrong for pointing it out, either. Reports state that the current global health crisis has seen a dramatic rise in cyberbullying, and a quick look at comments on TikTok show that this isn’t a mistruth.

In these times, it’s always good to remember Bill and Ted’s classic saying: “Be excellent to each other.”