Entertainment

Catchy Fortnite parody song “Chug Jug With You” goes viral on TikTok

Published: 17/Feb/2021 19:48

by Theo Salaun

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Based on Kanye West and Estelle’s “American Boy,” a Fortnite parody song is the latest viral hit on TikTok. It’s called “Chug Jug With You,” it’s from 2018, and people love it.

“We got a number one Victory Royale — yeah Fortnite, we’re about to get down (get down). Ten kills on the board right now, just wiped out Tomato Town.”

If your TikTok algorithm has thrown you anywhere near the gaming or good-vibe spheres, chances are you’ve heard those magical words. Several years after its debut, a Fortnite parody of “American Boy” has gone viral on the platform, and its “get down” ad lib is everyone’s latest source of immediate serotonin. 

“My friend just got downed, I revived him, now we’re heading southbound. Now, we’re in the Pleasant Park streets, look at the map, go to the mark sheets.”

Sorry, but it’s probably bad luck not to finish that off. Plus, if you’ve heard it, then the melody was probably already in your head. Alternatively, if you haven’t had the pleasure of hearing the latest gift (or curse) bestowed upon us by Fortnite kids, then it might be best to start with a classic example of how happy it’s making people.

@lilshartykatewhy am i so happy every time i hear this♬ Chug jug with you – Frend?

The original parody, “Let’s play Fortnite!!!!,” was created by YouTube’s CM SKITS back in 2018, but, with about 84,000 views, it didn’t gain very much nationwide traction. An artist named Leviathan then made a version, titled “Chug Jug With You” around 2019, and that melodically infused rendition has gone up to over 400,000 plays on SoundCloud. 

As TikTok is known to do, the song has now, years later, made an incredible resurgence. Not only are there over 100,000 videos made using the sound, but some of them — like Ethan ‘H3HE’ Klein and GeorgeNotFound’s reactions — have millions of likes (and even more views).

Past the sea of joyful reactions, the track has also spawned a variety of creative collaborations. In one such example, musician ‘adamtahere’ called it the “catchiest song I’ve ever heard” and proceeded to sing a beautifully autotuned version.

@adamtahereCatchiest song i’ve ever heard 😂 #talkbox #fortnite♬ Chug jug with you – Frend?

Like Dota 2 and Netflix, the song has even gotten an animation treatment. And, while the budget is obviously lower for this one, ‘Pan_animates’ nonetheless had to bring Leviathan’s ode to Fortnite, Estelle and Kanye to artistic life.

@pan_animatesLol #GEICOLipSync #pan_animates #fortnite #ad #like #fyp #ANutAbove♬ Chug jug with you – Frend?

Ever since Fortnite released in 2017, it has fluctuated as a blend between gaming and mainstream culture. Some parents and teachers probably got mad at all of the game’s dances infecting their homes and schools, but it seems that the game’s influence is welcomed on TIkTok.

As the dust settles and games like Call of Duty: Warzone take footholds in the battle royale world, we appear to have been granted the mental space to appreciate some of Fortnite’s offerings. From the “dog water” and “my friend, Justin” memes to “Chug Jug With You,” the game is getting love on TikTok.

Entertainment

How does Addison Rae make money? TikTok star’s revenue streams explained

Published: 24/Feb/2021 16:04 Updated: 24/Feb/2021 16:27

by Adam Fitch

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When you think of the select few who are at the forefront of the current wave of influencers-turned-entertainment-giants, Addison Rae Easterling comes to mind. The TikTok star has blown up, especially over the past year, and she’s poised to make millions of dollars because of it.

The 20-year-old is traditionally a dancer, competing in the sport across the United States since the age of six. After blowing up on TikTok from, unsurprisingly, dancing, in late 2019, she’s amassed millions of followers across all major social media platforms.

The typical method of monetization for influencers comes in the form of sponsored posts and brand deals, and that certainly was the case for Addison early on. Though, after signing with talent agency WME in January 2020, she has her sights set on devising major revenue streams across multiple mediums.

From pretty standard ways of making money like advertisements on YouTube to launching her own beauty line, Addison is proof that social networks such as TikTok can serve as launchpads for a career that’s much bigger than any single platform. As she continues to expand her footprint and command higher paydays, it’s worthwhile looking at how she’s building an empire that may well set her up for life.

How Addison Rae makes money

Content

Addison Rae Mama Knows Best Podcast
Spotify
Spotify are hoping to bring more teenages to their platform with Addison Rae’s podcast.

Addison Rae is a major force in the world of content creation, it’s even been reported that she was the highest-earning TikToker in 2019. The majority of her income, which was said to be $5m that year, was from posting sponsored posts for the likes of Rebook and Fashion Nova.

When going live on TikTok, viewers can donate in the form of gifting. Addison Rae, once living in the Hype House — a collective of content creators in Los Angeles — has gone live with her friends to give further insight into her lifestyle, an enviable one for her many young fans. So, from TikTok alone, she’s made plenty from gifting and branded content deals.

Then, as you’d perhaps expect, there’s YouTube. The Google-owned video platform isn’t Addison’s main platform but she’s proven that she is a hit on there whenever she chooses to post. With 4.64m subscribers at the time of writing after posting only 16 videos, she makes money from adverts on her content and sponsorships from brands.

It’s clear that sponsored content is a big driver of revenue for the dancer, and that translates over to Instagram too. Companies such as American Eagle, Disney, and Daniel Wellington have all paid healthy sums to have a presence on her ever-popular feed.

Moving away from video content, Addison Rae signed a podcast deal with Spotify in July 2020. Published weekly, Mama Knows Best is an original audio product from the TikTok star and her mother, Sheri Nicole. The show is produced by Spotify-owned Parcast. There’s no word on how much she’s being paid for this endeavour but if it’s even a fraction of the deal Joe Rogan closed then she’s receiving handsome cheques for her weekly show.

Other ventures

Addison Rae Merchandise
Fanjoy
The internet celebrity’s merchandise range features lines based on popular phrases she coined through TikTok.

A fairly typical avenue for content creators to go down when they amass popularity is merchandise, and that’s no different with Addison Rae. She launched her own self-named merchandise store, in collaboration with Fanjoy, on May 1, 2020. Products available for purchase include clothes, phone cases, notebooks, and mugs.

An extension of her popular Instagram is a blossoming modelling career, one that was kickstarted by posing for Kim Kardashian’s SKIMS brand. She found herself blown up on a billboard in New York City in some of Kardashian’s line and has since publicly spoken about how much she enjoyed the experience. As she continues to grow in popularity, she’ll be tapped to be a face of major brands.

Getting further into the world of business, Addison Rae launched a joint venture with Madeby Collective in August 2020. ITEM Beauty is a makeup line that is said to be cruelty-free and vegan-friendly. It launched with just a handful of products but that’s to be expected; you wouldn’t want to invest too much into a new business initiative just to find out it wasn’t in-demand. More products have been launched since, perhaps indicating that it was received well by her audience.

Addison Rae ITEM Beauty
ITEM
Addison Rae’s beauty line ITEM launched with a limited range but has since expanded.

Film & music

In September 2020, Addison took a major step into the world of traditional entertainment when it was announced that she had been cast in a movie. ‘He’s All That’ is a remake of the 1999 comedy ‘She’s All That’ and she’s occupying the main role. At the time of writing, she’s busy at work filming her Hollywood debut.

While not confirmed, it appears as if she has other ventures in the works too. As expected based on her desires to pursue many facets of the entertainment industry, there are rumors that she’ll soon be launching a music career, including a Nicki Minaj collab, and that she has a reality television show in the works. One thing is for certain though, and that is she has no interest in being pigeonholed — there’s no doubt she’ll make a killing financially along the way, too.