Team Vitality eyes international expansion with software giants SAP

French esports organization Team Vitality are eyeing up an international expansion with software corporation SAP.

Using SAP’s technology, which is used to improve team performance in sports like football and basketball, Team Vitality are looking to optimize their processes.

Through the improvement of how they monitor contracts, manage data, automate tasks, and further optimize their financial flow, the org will free up time that will be instead allocated on establishing themselves outside of their home nation.

This partnership falls in line with SAP’s recent change in sponsorship strategy, utilizing esports to advertise their tools and software.

SAP already operate in esports, having previously partnered with the NBA 2K League, ESL and EPICENTER for Dota 2, and Team Liquid for League of Legends.

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When working with tournament organizers instead of teams, SAP are best known for providing analytic insight into matches. At ESL One Birmingham, for example, they used their technology to track win probabilities, item timings, and net worth progression.

“Thanks to SAP, we have all the components we need to go even further: we want to continue improving our operations by automating all of our legal, quality, and logistics processes,” said Franck Boniface, COO at Team Vitality. “The long-term objective is also to use all the data we retrieve from our platforms, such as Twitch and Twitter, to be able to make the connection between interactions with our fans and purchases on our webshop.”

On November 22, Team Vitality mounted an impressive comeback against Natus Vincere in Counter-Strike to emerge as the victors of IEM Beijing-Haidian in Europe.

As one of the leading teams in Europe, they are partnered with non-endemic brands such as sportswear giants adidas, telecommunications company Orange, energy drink brand Red Bull, and automobile manufacturer Renault.