OWL fans outraged after Cheez-It commercial keeps interrupting matches - Dexerto

OWL fans outraged after Cheez-It commercial keeps interrupting matches

Published: 8/Feb/2020 21:45

by Bill Cooney


Overwatch League fans were outraged and in disbelief after invasive Cheez-It promotions repeatedly got in the way of gameplay during the opening day of Season 3.

The OWL’s third season kicked off on February 8, 2020 with matches being played on YouTube Live instead of Twitch, where the League had spent its’ first two seasons.


Minor technical hiccups were to be expected, but fans what fans weren’t expecting were Cheez-It ads shoving “CRUNCH TIME” into their faces while match audio continued to play behind.

“CRUNCH TIME” got especially bad during the London Spitfire and New York Excelsior map and it took approximately no time at all for Overwatch fans to turn the whole thing into a meme.


The shiny new Overwatch League YouTube chat was quickly filled up with several different spams all inspired by “CRUNCH TIME” and we’ll probably see people using it for the rest of the season, knowing OWL fans and their history with stream chat.

The Crunch Time virus has spread to YouTube chat.

The meme spread like wildfire across the Overwatch community, with some players wondering which hero we’ll see get a commemorative Cheez-It Grooves skin this season (our money is on D.Va).

Overwatch meme lord Bad Pachimari was just one of many to make memes poking fun at the crunchy technical issues the League had, but as always theirs was one of the funniest and most relevant.


The era of too much Crunch Time seems to have been worked out by Overwatch League staff during the London vs. New York match, with the ad no longer getting in the way.

But the Overwatch League does have a segment this year called “Crunch Time” (sponsored by Cheex-It) so maybe this whole “mistake” was really a tricky way of getting everyone on board for Season 3.


HenryG explains Cloud9’s CSGO player salaries after $400k floppy deal

Published: 7/Oct/2020 19:11

by Calum Patterson


Cloud9 have now confirmed that Ricky ‘floppy’ Kemery is the fourth player of their self-proclaimed CS:GO “colossus” roster, in a deal worth over $400,000, bringing their total to around $4 million in player contracts, with another two players still to go.

Floppy joined Cloud9 from ATK in January, and is now transitioning to the new ‘colossus’ roster alongside ALEX, mezii, and woxic.


The colossus began with the signing of ALEX from Vitality, whose deal is worth $1.65 million. He was joined by fellow brit Mezii on a $426,000 deal. Then, woxic was added from mousesports, in another deal surpassing the $1m mark, at $1,365,000.

This latest deal for floppy takes the total value of this 4-man squad to $3.87 million, and with two players to go (GM Henry  ‘HenryG’ Greer has plans for a six-player roster), is set to surpass the $4 million mark.


Since HenryG’s move from casting into a management role at C9, he has aimed to shake-up the traditionally opaque nature of esports transfer dealings.

In each of the four signings, Greer has confirmed the length of the player’s contract, and it’s total value over that period. All four players announced so far have been signed to three-year deals.

After the floppy announcement, Greer clarified on Twitter that despite the lower total value of deals for floppy and Mezii (compared to ALEX and woxic), each player’s deal is negotiated on an individual basis.


“Ricky has received a pay increase from his previous contract and that will be reviewed each year of his stay,” he concludes.

Presumably, salaries could increase based on performance metrics or other value added to the brand by the player, or as thanks for loyalty to the team.

After he was confirmed as the GM of Cloud9, Greer told Dexerto: “My plans for this team are certainly ambitious. I wouldn’t be involved in any sort of General Manager role unless I had absolute full control of the roster and direction we plan to head.

HenryG casting CS:GO at DreamHack event
HenryG is now at the helm of Cloud9’s CS:GO venture.

“C9 have entrusted me with their entire CS:GO dynasty and, honestly, I think that’s one of the boldest moves any org has made in a long time.”

HenryG and Cloud9’s new approach to player deals could very well set off a new trend in CS:GO and esports generally, though for now, they remain on solitary ground.