Report: Coronavirus could delay PS5 and Xbox Series X launch - Dexerto
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Report: Coronavirus could delay PS5 and Xbox Series X launch

Published: 15/Mar/2020 22:30 Updated: 16/Mar/2020 15:34

by Michael Gwilliam

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Update: A new statement released by DFC Intelligence outlined how the “coronavirus is likely to have a major short-term impact on the delivery of both [the PlayStation 5 and Xbox Series X] systems.”

“There is a strong likelihood one or both systems will not make a 2020 launch,” the statement continued. “If the systems do launch, supply will likely be constrained and initial pricing could be higher than expected.”

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The original article continues below.


The PlayStation 5 and Xbox Series X next-generation consoles may be delayed into 2021 due to the ongoing coronavirus outbreak in China, according to a new report from Business Insider.

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With both the PlayStation 5 and Xbox Series X scheduled for a holiday 2020 release, the coronavirus could greatly affect the production of the consoles. China is where most of the world’s electronics are manufactured, and their continually increasing cases of coronavirus have been well-documented.

As Business Insider reports, a note from Jefferies Group, a major investment bank and financial services company, has warned that if companies are shut down for a long period of time, it will affect release schedules.

343 Industries
If the new Xbox gets delayed, what will it mean for Halo Infinite?

“The video game sector is currently manufacturing, or beginning to, a once-in-several-years’ product generation change for the 2020 holiday season,” the note said. “If [company] shutdowns exceed a month or so, game schedules will be delayed. New consoles may likewise suffer supply issues from a prolonged disruption, ahead of their Fall 2020 planned launches.”

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What makes this even more concerning is that while games are developed in Europe, North America and Japan, nearly 100% of the manufacturing takes place in China.

Additionally, as much as “30-50% of art creation in western games is done” in the country, according to the report.

Not releasing the PS5 and Xbox Series X this fall, as had been scheduled, could affect sales, since the season has proved to be the most successful for previous generation consoles.

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In November 2005, the Xbox 360 was released while the PlayStation 3 followed a year later on November 11, 2006. The PS4 hit store shelves on November 15, 2013 while the Xbox One arrived a week later on November 22.

If Sony and Microsoft are forced to change up their release dates, one has to wonder where they will land.

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Robert Paul for Blizzard Entertainment
The coronavirus has already plagued the world of esports.

So far the Coronavirus has radically affected the industry on the esports front. Both Overwatch League and League of Legends Pro League have canceled events scheduled to take place in China.

In total, five homestand events were canceled as a result of Blizzard’s decision.

As always, nothing is official until announced by Sony and Microsoft, so the consoles’ release still stands as scheduled. We will, of course, continue to bring you the latest on this news as more information becomes available.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.