Report: Coronavirus could delay PS5 and Xbox Series X launch - Dexerto
Gaming

Report: Coronavirus could delay PS5 and Xbox Series X launch

Published: 15/Mar/2020 22:30 Updated: 16/Mar/2020 15:34

by Michael Gwilliam

Share


Update: A new statement released by DFC Intelligence outlined how the “coronavirus is likely to have a major short-term impact on the delivery of both [the PlayStation 5 and Xbox Series X] systems.”

“There is a strong likelihood one or both systems will not make a 2020 launch,” the statement continued. “If the systems do launch, supply will likely be constrained and initial pricing could be higher than expected.”

The original article continues below.


The PlayStation 5 and Xbox Series X next-generation consoles may be delayed into 2021 due to the ongoing coronavirus outbreak in China, according to a new report from Business Insider.

With both the PlayStation 5 and Xbox Series X scheduled for a holiday 2020 release, the coronavirus could greatly affect the production of the consoles. China is where most of the world’s electronics are manufactured, and their continually increasing cases of coronavirus have been well-documented.

As Business Insider reports, a note from Jefferies Group, a major investment bank and financial services company, has warned that if companies are shut down for a long period of time, it will affect release schedules.

343 Industries
If the new Xbox gets delayed, what will it mean for Halo Infinite?

“The video game sector is currently manufacturing, or beginning to, a once-in-several-years’ product generation change for the 2020 holiday season,” the note said. “If [company] shutdowns exceed a month or so, game schedules will be delayed. New consoles may likewise suffer supply issues from a prolonged disruption, ahead of their Fall 2020 planned launches.”

What makes this even more concerning is that while games are developed in Europe, North America and Japan, nearly 100% of the manufacturing takes place in China.

Additionally, as much as “30-50% of art creation in western games is done” in the country, according to the report.

Not releasing the PS5 and Xbox Series X this fall, as had been scheduled, could affect sales, since the season has proved to be the most successful for previous generation consoles.

In November 2005, the Xbox 360 was released while the PlayStation 3 followed a year later on November 11, 2006. The PS4 hit store shelves on November 15, 2013 while the Xbox One arrived a week later on November 22.

If Sony and Microsoft are forced to change up their release dates, one has to wonder where they will land.

Robert Paul for Blizzard Entertainment
The coronavirus has already plagued the world of esports.

So far the Coronavirus has radically affected the industry on the esports front. Both Overwatch League and League of Legends Pro League have canceled events scheduled to take place in China.

In total, five homestand events were canceled as a result of Blizzard’s decision.

As always, nothing is official until announced by Sony and Microsoft, so the consoles’ release still stands as scheduled. We will, of course, continue to bring you the latest on this news as more information becomes available.

Entertainment

How does Addison Rae make money? TikTok star’s revenue streams explained

Published: 24/Feb/2021 16:04 Updated: 24/Feb/2021 16:27

by Adam Fitch

Share


When you think of the select few who are at the forefront of the current wave of influencers-turned-entertainment-giants, Addison Rae Easterling comes to mind. The TikTok star has blown up, especially over the past year, and she’s poised to make millions of dollars because of it.

The 20-year-old is traditionally a dancer, competing in the sport across the United States since the age of six. After blowing up on TikTok from, unsurprisingly, dancing, in late 2019, she’s amassed millions of followers across all major social media platforms.

The typical method of monetization for influencers comes in the form of sponsored posts and brand deals, and that certainly was the case for Addison early on. Though, after signing with talent agency WME in January 2020, she has her sights set on devising major revenue streams across multiple mediums.

From pretty standard ways of making money like advertisements on YouTube to launching her own beauty line, Addison is proof that social networks such as TikTok can serve as launchpads for a career that’s much bigger than any single platform. As she continues to expand her footprint and command higher paydays, it’s worthwhile looking at how she’s building an empire that may well set her up for life.

How Addison Rae makes money

Content

Addison Rae Mama Knows Best Podcast
Spotify
Spotify are hoping to bring more teenages to their platform with Addison Rae’s podcast.

Addison Rae is a major force in the world of content creation, it’s even been reported that she was the highest-earning TikToker in 2019. The majority of her income, which was said to be $5m that year, was from posting sponsored posts for the likes of Rebook and Fashion Nova.

When going live on TikTok, viewers can donate in the form of gifting. Addison Rae, once living in the Hype House — a collective of content creators in Los Angeles — has gone live with her friends to give further insight into her lifestyle, an enviable one for her many young fans. So, from TikTok alone, she’s made plenty from gifting and branded content deals.

Then, as you’d perhaps expect, there’s YouTube. The Google-owned video platform isn’t Addison’s main platform but she’s proven that she is a hit on there whenever she chooses to post. With 4.64m subscribers at the time of writing after posting only 16 videos, she makes money from adverts on her content and sponsorships from brands.

It’s clear that sponsored content is a big driver of revenue for the dancer, and that translates over to Instagram too. Companies such as American Eagle, Disney, and Daniel Wellington have all paid healthy sums to have a presence on her ever-popular feed.

Moving away from video content, Addison Rae signed a podcast deal with Spotify in July 2020. Published weekly, Mama Knows Best is an original audio product from the TikTok star and her mother, Sheri Nicole. The show is produced by Spotify-owned Parcast. There’s no word on how much she’s being paid for this endeavour but if it’s even a fraction of the deal Joe Rogan closed then she’s receiving handsome cheques for her weekly show.

Other ventures

Addison Rae Merchandise
Fanjoy
The internet celebrity’s merchandise range features lines based on popular phrases she coined through TikTok.

A fairly typical avenue for content creators to go down when they amass popularity is merchandise, and that’s no different with Addison Rae. She launched her own self-named merchandise store, in collaboration with Fanjoy, on May 1, 2020. Products available for purchase include clothes, phone cases, notebooks, and mugs.

An extension of her popular Instagram is a blossoming modelling career, one that was kickstarted by posing for Kim Kardashian’s SKIMS brand. She found herself blown up on a billboard in New York City in some of Kardashian’s line and has since publicly spoken about how much she enjoyed the experience. As she continues to grow in popularity, she’ll be tapped to be a face of major brands.

Getting further into the world of business, Addison Rae launched a joint venture with Madeby Collective in August 2020. ITEM Beauty is a makeup line that is said to be cruelty-free and vegan-friendly. It launched with just a handful of products but that’s to be expected; you wouldn’t want to invest too much into a new business initiative just to find out it wasn’t in-demand. More products have been launched since, perhaps indicating that it was received well by her audience.

Addison Rae ITEM Beauty
ITEM
Addison Rae’s beauty line ITEM launched with a limited range but has since expanded.

Film & music

In September 2020, Addison took a major step into the world of traditional entertainment when it was announced that she had been cast in a movie. ‘He’s All That’ is a remake of the 1999 comedy ‘She’s All That’ and she’s occupying the main role. At the time of writing, she’s busy at work filming her Hollywood debut.

While not confirmed, it appears as if she has other ventures in the works too. As expected based on her desires to pursue many facets of the entertainment industry, there are rumors that she’ll soon be launching a music career, including a Nicki Minaj collab, and that she has a reality television show in the works. One thing is for certain though, and that is she has no interest in being pigeonholed — there’s no doubt she’ll make a killing financially along the way, too.