Esports

OpTic Gaming and FaZe Clan secure major car sponsorship

Published: 21/Mar/2019 18:46 Updated: 21/Mar/2019 19:20

by Alan Bernal

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Two of esports largest organizations landed a major deal, as Nissan has become an official partner for both FaZe Clan and OpTic Gaming.

The organizations announced their individual partnerships moments apart from each other with videos of different members of their respective orgs.

In a brief video, FaZe’s Alex ‘Adapt’ Pinkevich was the focal figure in announcing that the Japanese automobile manufacturer would now be a sponsor for the popular Clan.

In the same video, Adapt showed off the new 2019 FaZe Clan jerseys, which tout an awesome new design with the Nissan logo printed on the front above the left breast.

“Big surprise, we got Nissan here on the shirt because we’re going to be partnering with them throughout the year,” Adapt said. “They’re going to be helping us to make a lot of dope videos, or giving us some cars for the houses.”

OpTic’s announcement was much more subtle, and showed various members of the Greenwall taking scenic drives around the city.

“Please help us give a warm welcome to our newest partner, NissanUSA,” OpTic said in the tweet. “This landmark partnership is a tribute to the power of the Greenwall.”

Though no further information was given, OpTic might have struck a similar deal that included providing vehicles for the team’s house and beyond.

This isn’t the first time vehicle sponsorships have etched their way into esports, as Kia partnered with Riot Game’s LEC while Team Liquid partnered with Honda in January 2019.

It’s a great day for the industry, as two of the most recognized brands in esports showed even more growth in signing with the worldwide auto maker.

FIFA

Leeds United partners with NiP to start FIFA team in the ePremier League

Published: 2/Dec/2020 17:00

by Adam Fitch

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English professional football club Leeds United have established a partnership with longstanding esports organization Ninjas in Pyjamas.

The alliance centers around FIFA — specifically for the third season of the ePremier League, the official esports league associated with the top flight of English football.

Leeds United have joined the ePremier League after being promoted to the Premier League for the 2020/21 season.

At the time of publication, Ninjas in Pyjamas have one FIFA player; Swedish player Olle ‘Ollelito’ Arbin joined the organization in February 2020.

Ollelito Ninjas in Pyjamas FIFA
Ninjas in Pyjamas
Ninjas in Pyjamas entered FIFA in February 2020 by signing Ollelito.

The ePremier League was confirmed to return for its third season on November 26. It has a combined prize purse of £40,000 across PlayStation 4 and Xbox One and will see FIFA players represent Premier League clubs.

“Promotion to the Premier League has given the club some amazing opportunities so far with involvement in the ePremier League the latest chance for the club to grow and impress,” said Leeds United’s executive director Paul Bell.

“Just as Marcelo has done with the men’s first team, we intend on making our presence in the league known and being competitive straight away, creating a partnership with NiP will give us a fantastic foundation to do so. Bring it on.”

The competition starts with online qualification in January 2021, with representatives for each team competing to see who will advance to online playoffs. In-person finals are expected to take place in the spring, though dates are yet to be confirmed.

The ePremier League finals will once again be broadcast across Sky Sports, Premier League’s digital channels, and EA SPORTS’ FIFA channel on Twitch.

In the second season of the tournament, Watford emerged victorious with Tom ‘Hashtag Tom’ Leese taking the top spot and the £20,000 first-place prize. Bournemouth, Chelsea, and Liverpool rounded out the top four finishers.