Luminosity Gaming has redesigned their logo, updating to a more modern version of the recognizable LG eye.
Luminosity has successful teams in CS:GO, Call of Duty, Hearthstone, Fortnite and PUBG. They are also the current representation for the popular Fortnite streamer, Ninja.
Unlike many esports organizations that change logos frequently, Luminosity has had the same logo since their founding.
Since they are an established brand in the esports world, they were understandably hesitant to shake things up entirely for the first logo change in their history.
The updated logo does not change the basic outline, instead it flattens the logo for a more modern look.
The gradients of the old logo are gone, replaced by a cleaner color scheme featuring the famous light blue. The new logo is also entirely contained in a circle, where the old one had a stray eyelash. Take a look at the new and old comparison below.
If you are wondering what the logo represents, Luminosity Gaming breaks it down on their official site:
The logo was designed to have an “L” like structure in the middle, representing the team name ‘Luminosity’. It’s enclosed in a circle representing the principles of the circle of life. Which to us means that everyone contributes, no one member is anymore or less important than the other, and we all progress together as a team. The blue backing representing ‘Luminosity’ meaning to be luminous; illuminate which to us represents hope, inspiration and positive energy.
Strangely enough, there is no mention of who that eye belongs to.
Luminosity and their new logo will return to the CWL Stage 2 Pro League when Group B resumes play on July 10th.