100 Thieves unveil biggest US esports team facility as new headquarters

Published: 22/Jan/2020 18:29 Updated: 2/Feb/2020 17:13

by Dustin Steiner


100 Thieves and owner Matthew ‘Nadeshot’ Haag have revealed the biggest esports headquarters in North America – the 100T Cash App Compound. It will play host to all of the organization’s business and player operations.

The 100 Thieves Cash App Compound is nestled in the hills of Culver City in Los Angeles, California, and features 15,000 square feet of state of the art esports space.

With this amount of square footage, the compound will play host to a number of functions, including business development for the team, training areas, streaming spaces for the team’s content creators, fashion design, and even a retail space.

Nadeshot and COO John Robinson pose in front of the entrance to the 100 Thieves Cash App Compound.

“The 100 Thieves Cash App Compound is the product of our vision to build a new category of company – a lifestyle brand born from gaming,” said Nadeshot. “Los Angeles is the epicenter of esports, entertainment, and fashion, which are the three pillars we founded the company upon, so this is the perfect home for innovating on what an esports organization and lifestyle brand can be. I can’t wait for our fans to experience the Compound.”

Cash App is the title sponsor for the facility, but 100 Thieves say that this partnership is far more than just the name on the building. The deal covers the HQ, the esports teams, its content, and the jersey.

Nadeshot and co. promise that this is the first of many partnerships to be announced throughout the year.

100 Thieves
The 100 Thieves studio will be used for podcast recording, as in the Courage and Nadeshot show, and other 100T content.

In 2019, 100 Thieves were named one of the top 10 most valuable esports brands by Forbes in only its second year in existence, fueled largely by the rabid fanbase of Nadeshot and his crew of content creators and esports superstars.

On the entertainment side, 100 Thieves built the fastest growing YouTube channel in esports for 2018 and 2019, and launched the #1 and #2 podcasts on the iTunes gaming charts, led by The CouRage & Nadeshot Show.

They’ve been no slouch on the server either. The team has scored two Call of Duty major championships, qualified for the League of Legends world championships, and has secured Fortnite World Cup medals (winning over $2.7M) and Championship Series wins.

Nadeshot, CouRage, and the rest of 100 Thieves pose outside of their new Culver City location.

100 Thieves opening their dedicated esports facility joins a number of teams in creating dedicated spaces for their players to train and work, continuing the ongoing trend of moving away from houses.

This separation of work and home life has been proven, by this point, to positively impact players’ mental health.


Conor McGregor explains why YouTube boxing is “good business” for the sport

Published: 16/Jan/2021 1:20

by Alex Tsiaoussidis


Jake Paul and Logan Paul helped popularize ‘YouTube Boxing’ in recent years, although it’s often described as a mockery of the sport. However, Conor McGregor explained why he isn’t against it and thinks it’s good business.

Conor McGregor has been focused on his upcoming UFC 257 bout against Dustin Poirier for a while now. However, that hasn’t stopped Jake Paul from doing his best to rope the former double champion into an exhibition boxing match.

Jake first called him out back in November 2020 after he knocked out Nate Robinson. Then, he taunted him to accept a $50 million fight offer several weeks later and has been flailing about ever since. 

He still hasn’t managed to get his attention. However, his antics did draw out comments from UFC President Dana White and Conor’s coach, John Kavanagh. Now, Conor has finally shared his thoughts on YouTube boxing as a whole, and here’s what he had to say.

Jake Paul Conor McGregor
Jake Paul / Conor McGregor
Jake Paul has tried and failed to bait a response from Conor McGregor.

“A lot of people are criticizing [YouTube boxing] as maybe making a bit of a mockery of fighting,” asked an interviewer. It’s the predominant view among fans of combat sports. “I want you to weigh in on that for me.” 

“If they are fighting, well, then it can’t make a mockery of fighting, right?” said Conor. “They’re getting in, and they’re competing. I am not so much against it. The YouTube kid and the NBA star competing [was] good business.

“Am I into those competitions myself? It’s not the most high level if any level… [but] as they say if it makes dollars, it makes sense,” he added. “I know Dana and the UFC are not really into it, but… I’m not so against it. I think if people are willing to get in and take the risk of making that walk, I am certainly a viewer.”


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Conor’s opinion might come as a surprise to fans who expected him to make scathing comments. However, as a businessman himself, it seems like he’s all for it. Plus, as he said, YouTube boxers are still fighting and giving it their all.

On another note, Conor didn’t seem too incensed about Jake. He barely mentioned him at all. 

Still, it’s only a matter of time before Jake responds, and there’s no doubt he won’t be too thrilled about being referred to as “the YouTube kid.”