100 Thieves and owner Matthew ‘Nadeshot’ Haag have revealed the biggest esports headquarters in North America – the 100T Cash App Compound. It will play host to all of the organization’s business and player operations.
The 100 Thieves Cash App Compound is nestled in the hills of Culver City in Los Angeles, California, and features 15,000 square feet of state of the art esports space.
With this amount of square footage, the compound will play host to a number of functions, including business development for the team, training areas, streaming spaces for the team’s content creators, fashion design, and even a retail space.
“The 100 Thieves Cash App Compound is the product of our vision to build a new category of company – a lifestyle brand born from gaming,” said Nadeshot. “Los Angeles is the epicenter of esports, entertainment, and fashion, which are the three pillars we founded the company upon, so this is the perfect home for innovating on what an esports organization and lifestyle brand can be. I can’t wait for our fans to experience the Compound.”
Cash App is the title sponsor for the facility, but 100 Thieves say that this partnership is far more than just the name on the building. The deal covers the HQ, the esports teams, its content, and the jersey.
Nadeshot and co. promise that this is the first of many partnerships to be announced throughout the year.
In 2019, 100 Thieves were named one of the top 10 most valuable esports brands by Forbes in only its second year in existence, fueled largely by the rabid fanbase of Nadeshot and his crew of content creators and esports superstars.
On the entertainment side, 100 Thieves built the fastest growing YouTube channel in esports for 2018 and 2019, and launched the #1 and #2 podcasts on the iTunes gaming charts, led by The CouRage & Nadeshot Show.
They’ve been no slouch on the server either. The team has scored two Call of Duty major championships, qualified for the League of Legends world championships, and has secured Fortnite World Cup medals (winning over $2.7M) and Championship Series wins.
100 Thieves opening their dedicated esports facility joins a number of teams in creating dedicated spaces for their players to train and work, continuing the ongoing trend of moving away from houses.
This separation of work and home life has been proven, by this point, to positively impact players’ mental health.