Twitch launches new sports channel for football, NBA, UFC, more - Dexerto

Twitch launches new sports channel for football, NBA, UFC, more

Published: 22/Jul/2020 13:01 Updated: 22/Jul/2020 14:56

by Calum Patterson


Amazon’s livestreaming platform Twitch, best known for gaming, is expanding more into sports streaming with a brand new ‘Sports’ category, and partnering with some of the world’s most famous teams.

Twitch has been the number one destination for video game livestreaming for years, but its audience has also expanded to IRL (in-real-life), chess, and live events.


More recently, live Premier League games have been shown on the platform, the first indication of Twitch’s plans to move into sports broadcasts. Now, they’re creating a dedicated channel for the section. will be the home of all featured sports events on the platform, which features links to other channels such as Premier League side Arsenal, the NBA, and UFC.

Livestream of Twitch sports channel
The new Twitch Sports channel features other channels prominently.

In their announcement, Twitch said they are “collaborating with four of the world’s biggest and most innovative football clubs. Real Madrid and Arsenal have recently started broadcasting on their newly-established Twitch channels, and they will soon be followed by Juventus and Paris Saint-Germain”

These four world-renowned clubs will be producing exclusive content to be streamed on Twitch. This is in addition to the sports leagues already on Twitch, including the NBA, NHL, NWSL, RFL, and UFC.

There is already a growing crossover between professional sports and livestreaming, with the likes of Man City’s Sergio Aguero, F1 driver Lando Norris, NBA player Ben Simmons, NFL’s Juju Smith-Schuster and more all streaming regularly on the platform. Aguero actually became the fastest growing channel on the site when the Premier League was suspended.

Aguero playing GTA on Twitch
Twitch: SLAKUN10
Aguero has been streaming a variety of games on Twitch.

To celebrate the launch of the new Twitch Sports channel, MLS star Jimmy Conrad will be hosting a livestream featuring 2-hour slots from Arsenal, House of Highlights and the UFC.

With four Premier League games being shown on Twitch this season (for UK users only), football fans who double as Twitch users will hope that this is another step forward to having more professional sports shown on the platform. Through their Prime service, Amazon have dipped their toes into acquiring the rights for Premier League matches, and Twitch could become another platform for them to show matches.


EA removes FIFA 21 ad selling loot boxes to children after backlash

Published: 1/Oct/2020 5:30 Updated: 1/Oct/2020 5:47

by Bill Cooney


September 30 update (9:30pm PT): EA has pulled the advertisement from all toy magazines, including the one shown in Smyths, promoting buying FIFA points in the lead-up to FIFA 21.

They have also apologized for not upholding their “responsibility we take for the experience of our younger players.”


“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children,” they told Eurogamer in a statement.

Earlier: EA is under fire after users on the internet posted pictures of advertisements for FIFA 21 in-game purchases placed inside a children’s toy magazine.


It’s that time of year again, the air is getting cooler, the holidays are fast approaching, and there’s a new FIFA game about to come out on October 6.

In the year 2020 it’s not strange at all to see ads for video games amongst other kinds of toys in your usual holiday catalogs (if you don’t already do all your shopping online). However ads for in-game transactions and not the games themselves are becoming more and more common, and people don’t seem to be too thrilled with the idea.

On Sept. 26 A Twitter account by the name of AllFifamistakes posted a picture from one of the latest in-store magazines for UK company Smyths Toys. The ad, for FIFA’s popular Ultimate Team mode, lists four steps for players to play FUT, with the second being “use FIFA points to open packs.”


As any good FUT player knows, FIFA Points are the digital currency that is used specifically for that mode to unlock player packs, which are basically random loot boxes containing player cards and other upgrades.

Enough arguments have been made for and against loot boxes being a form of gambling than we could list in a series of articles, but they are one of the most unpopular features in modern-day gaming, and seen as a way for companies to keep cashing in on consumers after the fork out the sticker price just to play the game.

The fact that it’s in a toy magazine where a kid will most likely see it and bother his or her parent about buying them FIFA Points for some player packs is what seems to have ticked most people off, with some accusing EA of promoting gambling to their younger fans. However, this isn’t even the first FIFA game to employ such marketing tactics.


As you can see above, EA SPORTS has been advertising using FIFA Points to open packs as part of their “four steps to FUT success” for at least a year now, with the exact same wording appearing on adverts for FIFA 20 back around holiday season 2019.

Like gambling itself, it doesn’t seem as though loot boxes will be going away any time soon no matter how unpopular they may be, but people obviously aren’t too fond of ads for them being waved under kids’ noses.