Twitch CEO reveals the “best way” for new streamers to grow

Twitch CEO Dan Clancy has revealed what he believes is the “best way” for new streamers to grow on the platform: Through collaboration and consistency.

Streaming has completely blown up as a form of entertainment in the modern day, with plenty of individuals finding success in their streaming careers. Content creators like xQc, Valkyrae, Pokimane, and Amouranth have all seen huge growth on streaming platforms, allowing them to connect to their audience whilst providing entertaining content.

With streaming becoming a more mainstream form of content, many viewers have strived to walk along a similar path, hoping to create similar content and engage with their own audience.

However, building an audience and growing on sites like Twitch is no easy task, with plenty of streamers to choose from, it can be hard to stand out from the crowd. Now, the CEO of Twitch Dan Clancy, a part-time streamer in his own right, has revealed the best way for new streamers to grow and find an audience on the platform.

In a recent interview with YouTuber Karat, the CEO of Twitch Dan Clancy spoke about all things streaming. Among these topics was the “best way” to grow on Twitch, especially for those newer to the site without an established audience.

“The best way to grow on Twitch is collaboration with other streamers,” Clancy explained.

They elaborated on this point, saying that consistency alongside collaboration is key to building an audience on Twitch.

“Creating a channel and building a following and building a community takes persistence. You can’t do it, ‘I’m going to do it Tuesday this week and then do it in a month and then I’m going to do it in four months’ cause that doesn’t form a community.

“Streaming on Twitch is about building a community, and building a community is about some level of consistency.”

So there you have it, straight from the top. Follow these golden rules laid out by the Twitch CEO himself, and your odds of growing a stable audience should only improve.