TikTok creator slammed for claiming YouTube videos over makeup “hack”

Virginia Glaze. Last updated: Mar 28, 2020
Jaridamat, Instagram / Freepik.com

A TikTok creator has been met with backlash online after claiming YouTubers’ videos testing out a viral makeup “hack” that she used — but it seems that the TikTokker may not be to blame for the copyright strikes.

TikTokker ‘Jarida’ shared a well-known makeup hack to her followers in a video, where she explained that putting on translucent powder before foundation helps the makeup to last longer.

The video quickly gained over three million views, causing YouTubers to test the hack out for themselves — but their efforts were quickly dashed, with many complaining that their uploads had been claimed by the TikTokker for using her footage in their own videos.

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YouTuber ‘SophDoesLife’ took to Twitter to address the issue, which incited a wave of backlash against Jarida for appearing to claim her video’s ad revenue over a small clip.

“Right, so the girl who posted the TikTok makeup hack of using powder before foundation has copyright claimed my recent YouTube video!” she explained. “I don’t get it, surely it’s free promo for her TikTok. Gonna have to mute her part, or she will earn adsense from my video.”

A now-deleted Tweet from Jarida further exacerbated the issue, with the TikTokker arguing that, “YouTubers with 1 million subscribers used my video without permission and are making money off of it, while I sit dead broke.”

Jaridamat, Twitter / Spill, YouTube
TikTok creator Jarida received backlash online after copy striking YouTubers’ videos for using a clip of her viral makeup hack.

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ridaaamat, TikTok
Jarida continued to hit back at critics, who took issue with her copy striking YouTube videos for using her TikTok footage.

However, it doesn’t seem that Jarida was the criminal mastermind behind the copyright claims; instead, company ‘Collab DRM’ (also behind the infamous Alinity vs PewDiePie feud) seems to have been responsible, with YouTuber RawBeautyKristi explaining what she called a “misunderstanding.”

According to Kristi, Collab DRM had offered Jarida money in exchange for rights to her video, later copyright striking any YouTube video that used her footage to claim its ad revenue.

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While this information cannot be verified for certain, it does bear a haunting resemblance to the issue surrounding Alinity’s copy strike against PewDiePie from 2018, which went viral after the YouTube king put the company on blast.

Although Jarida’s copy strike drama was revealed to be a miscommunication, fans continue to speak out against YouTube’s divisive content ID system that remains a divisive topic amongst the community to this day.