Swedish YouTuber PewDiePie might have made a startling comeback to retake his position at number one on the YouTube rankings, but T-Series looks to have provided another extraordinary twist in the race to 100 million subscribers.
There have been some big shifts in the sub counts of these two colossal channels in March and April, with T-Series taking what looked like an impossible lead of 100,000 at one point, only for PewDiePie to mount a stunning comeback and steer 400,000 clear of his rival soon after.
However, after the Indian production company successfully put forward a takedown order to have PewDiePie's new diss track - 'Congratulations' - banned in India, they have since taken the lead again in the most unlikely fashion.
As a number of shifts in the race to 100 million subscribers have already proven, no matter how large the gap is at any given time, there's always a chance that one of these behemoths could bounce back.
When Pewds reached that astonishing 400,000 lead, though, many people would have thought that there was no way back for his rival channel. However, that has since turned around based on live subscriber counts.
Fans can watch the race between the two channels below thanks to a live feed of their respective subscriber counts provided by FlareTV, a channel run by two Canadian teens who took advantage of their battle to create one of the most-viewed live streams in YouTube’s history.
The Swedish internet personality has been sensationally overtaken by T-Series, conceding a 400,000 advantage over the channel and now sitting around 100,000 subs away from them - at the time of writing.
Some changes in the statistics have been both shocking and dramatic in recent times, with the release of new video content on the channels proving to be a catalyst for both parties. Therefore, expect things to change very quickly as the pair approach the next major milestone of 95 million.
Fans of the Swede will be hoping that the launch of International PewDiePie day on April 29 will give the YouTuber the boost he needs to bring him back on top. Yet, as things stand, it could prove to be a difficult task.
As mentioned earlier, the Congratulations diss track has caused quite the stir in the rivalry between the two channels. While it might have proven to be highly popular in Pewds' circles, T-Series have launched take down orders against both the new track and 'Bitch Lasagna' to have the videos blocked in India.
PewDiePie's editor, Sive, has since revealed that the diss tracks are unavailable to watch in the country, with comments disabled on both videos.
The videos still appear as normal in other countries, but fans of the YouTuber in India will no longer be able to watch the original versions.
PewDiePie has been on the brink of defeat on a few occasions now, after analysts noted that the T-Series channel would surpass him in early 2019.
The YouTuber then “declared war” on T-Series shortly thereafter, recording his infamous diss track, ‘Bitch Lasagna,’ which now has over 167 million views and is Kjellberg’s most-viewed video on his channel.
Popular YouTuber Jimmy ‘MrBeast’ Donaldson then created a massive ad campaign across his entire city in an effort to boost PewDiePie’s numbers, which shot up astronomically in response to the insane project. MrBeast later brought their war to the 2019 Super Bowl, where he and his squad wore a series of shirts that read, ‘Sub 2 PewDiePie’ on live television.
However, T-Series’ CEO Bhushan Kumar posted a video to Twitter on March 6, urging T-Series’ fans to subscribe to the channel in an effort to defeat PewDiePie for good.
We’re on the brink of becoming the world’s biggest @YouTube channel. We can make history. We can make India win. Subscribe to @TSeries #BharatWinsYouTube https://t.co/izEu8dzHdf pic.twitter.com/dJumzHwADa— Bhushan Kumar (@itsBhushanKumar) March 6, 2019
Kjellberg might have fallen behind T-Series a number of times now, but he's always managed to make a comeback - despite “not understanding” why.
It's been a back and fourth contest with his Bollywood nemesis, but current statistics would suggest that PewDiePie and his fans are now relying on that upcoming International PewDiePie online event to help bring him back to where they think he belongs - in top spot.
Who will reach 100 million first? Only time will tell.
Whatever happens, though, PewDiePie’s battle with T-Series will go down in history as one of the internet’s greatest moments in time, thanks to the efforts of his dedicated fanbase.
Last updated on April 15.